Synopsis
Ignite Visibility University, a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award.
Episodes
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3 Ways to Boost your Amazon Marketing in 2021
02/02/2021 Duration: 03minIn this episode, John Lincoln explains 3 ways to boost your Amazon marketing in 2021. If you're looking to improve your e-commerce businesses' potential, you won't want to miss this. John covers: 1. A+ Content, a staple tool for brand owners looking to increase conversion rates 2. The benefits of scaling your advertising based on ACoS 3. How to effectively analyze your competitors' offerings Amazon controls almost half of the e-commerce market, and that value is not decreasing any time soon. These digital marketing insights provide new strategies that you can incorporate into your business models now to boost your e-commerce business in the future.
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Google Updates and Breaking News from the World of Digital Marketing
29/01/2021 Duration: 02minThis week: Google says not all duplicate content is bad, Instagram has a new toy for digital marketers, and TikTok wants to send you to school. Here are this week’s updates from the world of digital marketing!
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SEO Video Marketing (Master Class) Learn Video SEO In 2021 Now
28/01/2021 Duration: 18minLearn video SEO in this SEO master class. Video SEO marketing is the future of digital marketing. In this video, John Lincoln discusses the foundation of video SEO content, how to get started, and SEO video marketing strategies to incorporate into your business! John highlights essential steps in the video SEO marketing content creation process including: 1. Determining the right content to target 2. Getting your videos to rank in Google and on YouTube 3. Promotion tactics to allow your videos to reach your customers You won't want to miss this video on SEO video marketing. John has laid out a step-by-step outline of best practices to incorporate into your SEO Video marketing strategy. Now is your chance to start investing your time into video marketing and getting the videos ranked for SEO. You have all the tools you need to get started. Begin pumping out quality video content and watch your online presence grow! This video SEO marketing master class
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Predictions for BIGGEST EMERGING Digital Marketing Trends in 2021.
25/01/2021 Duration: 05minIn less than 5 min and 40 seconds. Based on real research and my predictions.
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Digital Marketing News! TikTok And DuckDuckGo Break Records
22/01/2021 Duration: 01minThis week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing.
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How To Grow Your Podcast To 1,000 Downloads A Month
19/01/2021 Duration: 04minHow to grow a podcast to 1,000 plus downloads a month. Here is how you can do just that in 5 steps.
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Breaking Digital Marketing News This Week in Under 1 Minute
16/01/2021 Duration: 01minThis week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town. Here’s what happened this week in digital marketing.
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Set Up The Best Multilocation SEO Strategy In 5 Simple Steps
12/01/2021 Duration: 09minSo You Want To Set Up The Best Multilocation SEO Strategy In 5 Simple Steps? In this podcast, John Lincoln walks you through a simple framework for the best local SEO strategy. If you show up in more locations, you increase your odds of getting customers online. Watch this video to learn 5 of the best multilocation SEO strategist out there.
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Hilary Kay, CMO of Wibbitz on How To Increase Engagement With Video
12/01/2021 Duration: 18minLearn why video is a MUST from the CMO of one of the fastest growing video platforms in the USA.
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Google Launches Question Hub in U.S And 9 More Stories
08/01/2021 Duration: 09minThis week: Google launches Question Hub in the U.S., Facebook gives its pages a makeover, and Harvard says there’s a connection between price and ratings. Here’s what happened this week in digital marketing.
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7 Ways To Increase Customer Perceived Value And Charge More
04/01/2021 Duration: 05minCustomer perceived value is critical to digital marketing. Take the time to set up the right strategy so your online business is a success and profitable. Here are 7 ways to increase your price.
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Big Digital Marketing News (Facebook, Google, Apple in Trouble)
20/12/2020 Duration: 09minTime for the digital marketing news this week! Don't miss this news it will impact your business. Let's dive into it. 1. Google and Facebook Under Fire And In New Lawsuit 2. Facebook Stands up for Small Businesses (But Not For Privacy) 3. Google Tests Interactive Search Results 4. Google Structured Data Testing Tool Is Back at a New Domain 5. Google Explains Why Sites With Lots of Ads Still Rank 6. Microsoft Adds Clarity Features to Bing Webmaster Tools 7. Study: Response Rates to 6-Second Video Ads Are Increasing 8. Google: Keyword-Heavy Titles and Descriptions Don’t Violate Our Guidelines A few action items for you... Check out the new Clarity features in Bing Webmaster Tools. Review and analyze Apple's iOS 14 policy to determine how it may affect your business What did you think of the news this week? Comment below! I love chatting with you online. #marketing #digitalmarketing #seo #socialmedia
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How To Grow An Event To Over 2 Million With Keith Cunningham
17/12/2020 Duration: 24minKeith Cunningham is Director of Marketing at Pinnacle Global Network, a worldwide leader in scaling business through their Business Coaching, Mentorship and Mastermind programs. In this interview with John Lincoln, Keith discusses how he did over 2 million in paid event participants. This is a big deal and we are lucky to learn from Keith Cunningham on the topic.
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9 Breaking News Stories In Digital Marketing - Ignite Friday
11/12/2020 Duration: 07minThe digital marketing news this week! Learn about the newest Google update & key insights on Core Web Vitals. Listen to the podcast to find out more about the content calendar for Instagram, shopping tags for Reels, and more!
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Google December 2020 Core Update Data And Recap
11/12/2020 Duration: 05minThe Google December 2020 Core Update was a big one! John Lincoln covers all the details we have, and some insight, on the Google Update that occurred in December 2020.
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How To Make The Highest Converting Creative In 2021
09/12/2020 Duration: 46minIf you want to convert, it is important that you have creative that lends itself to it. In this creative agency webinar, Ignite Visibility team discusses creative that coverts. This audio is taken from the popular Ignite Visibility webinar. Think about the impact you can have on your digital marketing return on investment with better creative. It is massive. The key is to have good creative overall. You want the right creative for each persona and you need to deliver custom creative at every touch point. That's on your website, landing pages, and on each platform. Your creative agency should be customizing for upper funnel to mid funnel to lower funnel and retargeting. In this creative agency webinar, Ignite Visibility Director of Creative, Oscar Lutteroth, and John Lincoln, CEO of Ignite Visibility, and Savannah Montgomery, Sr Paid Social Manager, teach you how to maximize your online advertising dollars with better creative in 2021. What you will learn in this creative agency webinar.... The pro
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Core Web Vitals, Google Update and More - Ignite Friday
08/12/2020 Duration: 05minThis week: Reddit brags about the size of its user community, Google has some bad news for people who use click bots for ranking, and Amazon hit a new record. Here’s what happened this week in digital marketing.
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Microsoft Advertising & LinkedIn Microsoft Ads In 2021
29/11/2020 Duration: 37minMicrosoft Adverting is a critical part of the marketing mix. In this interview, John Lincoln sits down with the Microsoft Advertising team to discuss new features, the new Miscrosoft LinkedIn targeting, the Microsoft Audience network and more. This is one interview and presentation you do not want to miss!
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Twitter Now Has Stories? And More Big Digital Marketing News!
19/11/2020 Duration: 09minTime for digital marketing news this week! Don't miss this update. Lot's going on...
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Shilpi Sullivan, VP of Marketing at EōS Fitness, Teaches Differentiation
09/11/2020 Duration: 17minIn this Ignite Visibility University, we learn from Shilpi Sullivan, VP of Marketing at EōS Fitness. It is no secret that this has been a tough year for businesses. For gyms, they have had to rise up more than most. EōS Fitness has done an amazing job taking care of their members and messaging to the community. In this interview, Shilpi Sullivan discusses how to differentiate yourself in marketing, how to be consistent, how to be honest, how to be transparent and how to live by core values in your marketing and business.