Ignite Visibility University

This week: X may turn a profit next year, TikTok looks at an ad-free option for subscribers, and wait until you hear about how much money we’re all losing due to ad fraud.

In this free webinar, we'll cover case studies, how to implement smart optimization for search and targeting, and measurement tactics to drive business outcomes. Then we'll walk you through additional campaign types (PMax, LSAs and more) to dominate the SERPs and give you access to our key methodologies and tools!

This week: Google does an about-face on the power of backlinks, Microsoft says ad clicks are higher in Bing Chat than in search, and Getty has a new business partner.

This week: Elon Musk plays with the idea of making us pay to use X, Google apologizes for automatically migrating users to GA4, and TikTok has a new ad metric.

What is Google Index? In this episode, Ignite Visibility CEO John Lincoln will outline the importance of Google's Indexing report and why you should be paying attention to it.

This week for Ignite Friday, we're introducing you to Simon Poulton, our Chief Data Officer! This week: Moz adds a brand new metric everyone should check out, OpenAI spills the beans about its web crawling bot, and X rolls out enhanced brand safety features.

What is a subdomain? Should you be using them? In this episode of Ask An Expert, Danny Conlon VP of Product and Marketing, and Jason Carleton Director of SEO answer all-things subdomains for SEO.

Google has 4 new elements that are going to transform the shopping experience. In this episode, John Lincoln, digital marketing expert, will walk you through each element and give you some tips to drive traffic to your ecommerce store.

Do you remember when Google introduced site names on mobile? Well, now they are available across all devices. In this episode, John Lincoln will outline the importance of site names on all devices.

This week: Twitter has a new name, we’ve got some new metrics from earnings season, and The Washington Post shares some SEO tips.

When is the best time to post on Facebook? In this video, social media experts Carl Bivona, Senior Director of Social Media and Josh Rohr, Social Media Specialist will share their Facebook posting hacks.

LinkedIn is a great way to get more business. In order to do so, you need to get more reach. In this video, John Lincoln, Ignite Visibility CEO will walk you through his methods for LinkedIn success.

This week: Threads usage is way down, ChatGPT boosts writing productivity, and the new version of WordPress can improve your Core Web Vitals scores. Here’s what happened this week in digital marketing.

Did you get a chance to watch Google Marketing Live? In his episode, John Lincoln, Ignite Visibility CEO will introduce you to two new ad units that were launched that you need to know about Demand Gen Camapigns and Video View Camapigns.

This week: Meta’s Twitter clone hit a new world record, Twitter retaliates, and Universal Analytics is still collecting data.

What the heck is SGE? In this episode, John Lincoln, a search optimization expert, will dive into Google's latest experiment, SGE. So what is it? Hint: it has to do with generative AI. It stands for Search Generative Experience and it's available in the US now.

Digital marketing audits that look at tactics always seem to fall flat, but why? In this episode, John Lincoln will share why you should be looking at overall goals and tactics from a new scope.

This week: Universal Analytics bows out, TikTok is losing market share as an ecommerce search engine, and some of you still aren’t ready for GA4. Here’s what happened this week in digital marketing.

In this episode, Ignite Visibility's VP of Marketing and Strategy Danny Conlon and Digital Strategist Jonathan Finegold discuss a hot topic in digital marketing: AI-generated content.

Universal Analytics and Google Analytics 4 have differences in their conversion count regularly. In this episode, Ignite Visibility CEO John Lincoln will cover these differences and why they might happen.