Ignite Visibility University

In this episode, Danny Conlon, VP of Marketing & Strategy and Jen Cornwell, VP of SEO will be exposing the biggest myths in SEO. Play along and see how much you know about the current state of SEO and best practices.

You can get a really great (and low) cost per click, get in front of a ton of people, and build an entire business model by utilizing Yelp, Snapchat, Quora, Twitter, Pinterest, and Nextdoor. We're seeing great ROAS with our service clients and clients who do business locally. Utilizing these ad networks is a lot cheaper than other major ad networks around competitive terms.

In this video episode, John Lincoln, the CEO of Ignite Visibility, engages in a conversation with Casey Clark, the CEO and Co-Founder of Cultivate Advisors. Casey shares his personal journey, starting from odd jobs during high school to his current successful venture, where he coaches and assists fellow entrepreneurs in expanding and elevating their businesses.

This week: Creators say that YouTube is the place to be for raking in the big bucks, Google Bard now includes local results, and Twitter tanks in ad revenue.

Everybody is on YouTube. So if you're not, you're missing out. When you're running YouTube ads, make sure you have the correct audience, attribution, and offer. It's essential to set up the correct tracking so you can see what's actually coming to your business through your ads.

The digital marketing news this week! Comment to win a free pair of Ignite Visibility sunglasses and stay until the end to see my review of Google's generative AI

Responsive search ads are the future of paid media. But they'll only work correctly if you're loading in the right offer, messaging, and creative assets for your dynamic search ads. Invest in a few great photo and video shoots, and have a clear outline on your copy and offer. Modify your dynamic search ads weekly and make big edits and modifications at least once a quarter to continue optimizing and to beat out your competition.

This week: Meta is releasing its own microblogging app, Google’s mobile-first migration has finally been completed, and wait until you hear about how much the EU just fined Meta.

Time for the news! Leave a comment and enter to win a free copy of my new book, Advolution! Let's dive in!

Is doing a YouTube Premiere right for your business? In this video, John Lincoln, Ignite Visibility CEO will walk you through how to set up a premiere on YouTube. Follow along to find tips on how to attract people to your YouTube Premiere, get some leads out of it and generate sales. A YouTube Premiere follows the same process of uploading a traditional YouTube video. Be sure to schedule the premiere in advance, so you have adequate time to promote your premiere. Try an email newsletter, ads, popups, and more. Be sure to chat with people once the premiere is live. Keep it interactive.

This week: Twitter is making it easier (cheaper) for SMBs to get organization-level verification, Google reveals an SEO hack that you probably didn’t know about, and Reddit offers some advertising tips.

Did you know ChatGPT has limits? In this video, John Lincoln will describe one way AI is limited in its responses. Then, he will explain how Google Bard will revolutionize the search experience in the next few months. Both ChatGPT and Bard have limits on them in which they can't give you more information. Additionally, Google wants to integrate Bard into its search feature. That way when users do a search, they will be able to see the different results but also have an opportunity to chat around and about specific search results. As an SEO, you need to get inside ChatGPT. To do so, you need to have really good references and answer common questions that are being asked around search queries. You want to become a reference that ChatGPT mentions over and over again.

What is a reaction video? Should you make one? A reaction video is when you record yourself reacting to another video on the web. You should comment on key moments and remember to stay genuine in your reactions. So why should you create reaction videos? When you react to a great or popular piece of media, you're able to create a community feel and allow your audience to align with you more. You also get to have a great piece of content on your page, and as you continuously comment on it, you can generate more conversation and engagement. Where can you do this? You should create reaction videos on YouTube or Instagram, and you should react to a video that already has some sort of value. Be sure you check the policy on each platform to make sure you're staying in line.

This week: LinkedIn’s membership keeps growing, YouTube has new ad options, and we’ve got earnings numbers for Snap and Pinterest.

Do you really need to redirect all your URLs for search optimization?

Are you optimizing your videos correctly for YouTube? In this episode, John Lincoln will walk you through a rapid-fire checklist to help you get your videos ranked on YouTube.

This week: Twitter says you need to pay for the blue check if you want to advertise on its platform, Google is out with a decent earnings report, and Bard can code.

Should you optimize your filter and category pages for SEO? Every website has categories and ways that they can filter their pages. If you focus on the unique URLs and optimize each page for a keyword, you have the opportunity to rank in Google to drive more traffic and sales.

Why is Google showing fewer home pages in Google search results? Traditionally, we've seen this happen within the local space. But we know Google is getting smarter. Instead of serving the home page, Google is serving a page that is more relevant to the user's search intent, including product pages or local service pages

This week: Samsung might soon make Bing its default search engine, Google now shows shipping and return info for products in search results, and Montana could ban TikTok completely.