Ignite Visibility University

How do you increase your watch time? By creating engaging videos. It's important to drive more watch time on your videos to increase overall video engagement.

What metric are marketers fixating on that's wasting their time? Overall website traffic. If you're not producing quality traffic, it doesn't matter if you're trending upwards. In many cases, when we look at a client's website traffic, we see that it's going to some random blog post that's never converted and is not promising in the future. Instead, you need to focus on quality traffic and to do so, you need to have a really holistic understanding of your web analytics.

Google is showing a lot more images and videos in search results... So, what should you do?

This week: Google will bring generative AI to the search experience, TikTok users seem to be cooler with promos than Internet users in general, and Elon Musk is getting in on the AI fun.

This week: there will be some real tears when digital marketers take a look at the cost of Twitter API access tiers, Google Bard is better at Math and Logic now, and Microsoft brings ads to Bing Chat.

Big Digital Marketing News This Week! Story #7 is massive. Let's dive in. Plus, my top 3 online troll comments of Q1.

Healthcare-based digital marketing works differently than other channels. In this episode, John Lincoln, digital marketing expert, will walk you through how to set up and run the ultimate healthcare digital marketing program for your own business.

This week: yet another Google update, Twitter will open-source its feed algorithm, and negative keywords can bring visitors to your site.

In this episode, John Lincoln digital marketing expert will explain why a national-to-local digital marketing program makes sense for a large multi-location business.

Google Local Service Ads for Business have become valuable for anyone with a local business. In this episode, John Lincoln, a digital marketing expert, will walk you through the benefits of local search ads, who should run them, and the process to get started.

This week: TikTok challenges Google and Microsoft with search ads, GPT-4 is on the way, and social media engagement rates are dropping. Here’s what happened this week in digital marketing.

It's 2023 and the SEO landscape is becoming increasingly competitive. If you're struggling to rank #1 in Google, follow along as John Lincoln, SEO expert, walks you through 14 steps you can take right now to help you boost your rankings and get better results.

Is it the end of SEO? Or just the beginning? In this episode, John Lincoln, Ignite Visibility SEO will discuss Chat AI SEO and what it means for the future of search engine optimization.

In this episode, Ignite Visibility CEO John Lincoln will share one simple top you can use to increase your sales online. Follow along with this video for five simple steps to help your landing page optimization.

This week: Google releases a 28-page guide about its keyword matching system for ads, TikTok has a new toy for businesses, and a recent survey says that SMBs still think Facebook is the best. Here’s what happened this week in digital marketing.

The big question is: Is internal linking getting more important for SEO? We're seeing fewer links going to service and product pages because more people around the world like to link to content. And with Google's Helpful Content Update, more search traffic is being driven to content pages as well. So, what does this mean for SEO?

1. You're not taking the time to set up your tracking correctly  2. Because your tracking is set up incorrectly, you're not able to give the right and necessary information to the ad platforms to facilitate optimization  3. You're not focused on your sales-qualified lead  4. You don't have the right attribution settings running or you don't have a clear way to collect data

Have you built out your target personas? Are they driven by data? If not, you're missing an opportunity. In this episode, John Lincoln, Ignite Visibility CEO, will break down how to gather the proper data to build a data-driven persona.

Local SEO is essential to make sure you're attracting local customers and growing your market share. In this video, John Lincoln, an SEO expert, will give you a quick overview of how you can optimize your pages for local SEO.

This week: TikTok gives you new options to promote your own videos, Twitter has yet another announcement that will make people mad, and Google’s mobile-first indexing might finally reach the finish line. Here's what happened this week in digital marketing.