Ignite Visibility University

E-Commerce SEO has changed over the years. In this podcast, you will learn 9 incredibly important strategies for e-commerce SEO in 2020 and beyond. The first e-commerce SEO item you want to do is dynamic optimization. Dynamic optimization is so important for e-commerce SEO. Next is internal linking.  

 This week: Amazon’s Prime Day was big (and lasted for two days), DuckDuckGo continues to gain market share, and Snapchat had a great quarter. Here’s what happened this week in digital marketing. 

 Facebook Adds New Details to “Why Am I Seeing This Ad?” Feature. Also this week, influencers ain’t what they used to be, YouTube is making it easier to generate income, and wait until you hear about what Google is putting in some Shopping ads. 

As the Global Director, Digital Marketing & Strategy at Qualcomm, Jessica Jensen leads strategy for the portfolio of digital marketing channels. In this interview with John Lincoln, Jensen breaks down what drives her, how she came to be a Global Director, her philosophies on social media marketing and how she measures success. She 

In this podcast, John Lincoln and Jay Abraham discuss key business concepts that are sure to double your revenue. Jay Abraham is one of the top marketing leaders in the world. Jay has spent his entire career helping executives solve problems and fix business. His unique approach to business strategy consulting has significantly increased the bottom lines of over 10,000 clients worldwide. He has been featured in USA Today, New York Times, Los Angeles Times, Washington Post, and San Francisco Chronicle. 

 This week: Google plays hardball with a competitor, people love shopping with smart speakers, and Facebook has some more opportunities for content creators to earn revenue.Here’s what happened this week in digital marketing. 

Nancy Behagat shares how to become a VP at a fortune 50 company, how to deal with emerging trends in marketing, challenges in marketing and more. A big thank you to Nancy for taking the time to sit down with Ignite Visibility CEO, John Lincoln. Nancy Bhagat is a seasoned marketing and business executive who has held some of the most coveted positions in technology. From VP of the Incubation team at Intel to VP of Global Marketing Strategy at Intel to SVP, CMO at Macromedia to SVP, Global Marketing at Computer Associates, Nancy holds a wealth of knowledge on the inter-workings of successful businesses in the space. In this Ignite Visibility University Podcast, 

 Every website has the opportunity to create a Google disavow file for SEO, but not many people take advantage of it. Why? In most cases they just don't realize the impact blocking links for SEO can have on website. It is very important that you take the time to use the Google disavow tool to disavow links.  In this podcast, John Lincoln covers how to safely maintain a Google disavow file and how to disavow links on bi-weekly or monthly basis.  There is a lot to know about the process to disavow links using the Google disavow file. John Lincoln covers 10 steps that will help anyone who is looking to get the most out of this file. Good luck with your link disavow work!  

In this podcast interview, Brian Dean from Backlinkco discusses some of the secrets behind the business. He goes through why he deliberately forces people into an email funnel, how he uses industry studies to build links and goes into some very cool strategies for YouTube.  

So you have an idea? Awesome. Many people have ideas. The hard part is actually making it happen!  In this video, John Lincoln discusses the basics of creating an executive presentation and selling your idea internally. This is one video that can help anyone who is new to presenting and wants to understand how management likes to review information. If you use this structure, you are sure to have some level of success. 

1. Companies are relying too much on big data and making big mistakes according to @Forester 2. You can now buy podcast ads right through @Spotify 3. @Facebook is removing important features 4. @Pinterest launches a really cool new e-commerce tool called Complete The Look 5. We learn @Amazon e-commerce sales are down significantly year over year and where all the major media dollars are going online 6. Marketers are winning with local data 7. @Google is now putting @YouTube video timestamps in search results 8. @John Mueller says dynamic rendering is a passing fad and also says sites do not have an authority score. John can you comment please? 9. Google says portal websites don't get an advantage 10. Google updates keep coming! What did you think about the news this week? Comment below and like so you get the news in your feed next week. #ecommerce #marketing #news #digitalmarketing #seo #searchenginemarketing #sem #socialmediamarketing

Here is how you target the right keywords for SEO and search engine marketing in 2019. This is the most important first step in any good search engine marketing campaign. In this video, John Lincoln from Ignite Visibility gives you his process for targeting terms. From competitive analysis to data to organization to segmentation, all of this really matters. This is class 1 of 2 in this series

So you want to know the method to target thousands of new keywords on your website? Assuming you have watched the first video in this series (https://youtu.be/B61abJWzBYg) this is your next step. In this video, John Lincoln discusses how to target new terms, after you have selected them, on your website. With this strategy, you can target thousands of new keywords on your website. https://ignitevisibility.com/services/seo/ https://ignitevisibility.com/

This week: there’s yet another update from Google, Americans are spending more time with mobile than with their television sets, and the HTTPS ranking signal may be more important than you realize. Here’s what happened this week in digital marketing. 

John Rampton is an Entrepreneur, Connector and Online Influencer who runs multiple businesses. In this interview with John Lincoln, John Rampton tells his story and reveals his specific system for scaling businesses. In addition to that, John Rampton and John Lincoln discuss advanced digital marketing strategies that any marketing department or business owner can appreciate. This is one Ignite Visibility university podcast you don't want to miss!  https://ignitevisibility.com/ 

This week: a popular brand gets caught using black hat tactics, Instagram advertisers can now convert influencer posts to ads, and wait until you hear about how much podcast revenue increased last year.

Most people do not know about this one. This simple strategy can have massive impact on your business and even double your close rate. After someone fills out a lead on your website, the customer journey is not over. That is why it is critical you take the time to follow these steps. Learn how to boose your online close rate 50% with this simple tip.  

This week: Google will show favicons in search, people aren’t using Facebook more than they used to, and wait until you hear about how many B2B professionals prefer webinars over other types of content. 

1. You can now see LinkedIn competitors ads 2. New bidding comes to AdWords 3. Google tells us more about content and rich results for SEO. 4. We find out how much influencers get paid! And 5 more stories. What did you think of the news this week? Comment below. #digitalmarketing #content #linkedin #news #advertising #seo #marketing #sem #adwords #google

Rand Fishkin has an amazing story. In this interview with John Lincoln, he tells all. His journey with Moz, his plan for Spark Toro, why he is driven by guilt, his predictions for digital marketing and more. Listen now to understand the insatiable drive in Rand Fishkin and why that may lead to his ultimate redemption.