Ignite Visibility University

This week: Facebook’s new tool may affect the way you do business, Google will show ads on its mobile home page, and chatbots are earning businesses some serious bucks. Here’s what happened this week in digital marketing. 

Paid media is changing faster than ever. In this video, John Lincoln covers starting with a small paid media campaign and the journey to a mature campaign. Lincoln also covers new or mature markets and how your paid media strategy differs for each one. This can help anyone getting started with paid media in 2019. We'll cover Google Ads, Facebook, Instagram, programmatic, YouTube and more.

 This week: younger folks opt for “no-click” search results, Bing Ads is rebranding, and podcast ad revenue is on the rise. Here’s what happened this week in digital marketing.

 Voice search and voice-activated devices are taking off! By 2020, it’s predicted that 50% of searches will be done by voice. Forty percent of adults now use voice search once per day and voice commerce was a $1.8 billion retail segment in the U.S. and $200 million in the U.K in 2017. Clearly, the use of voice search is exploding, and that's why you need to attend this free webinar featuring 3 industry experts.   Join us for Ignite Your Voice, a free webinar that will teach you how to capitalize on voice search for marketing. Speakers include John Lincoln, CEO of Ignite Visibility, Lex ten Veen, EVP Strategic Partnerships of Uberall and Andrew Bressers, Vice President of Sales of Shopper Approved.   This powerhouse of speakers will cover the most important data, strategies and action items for voice search in one hour.  

 You are 25. You get thrown into a meeting WAY over your head. Everyone in the room is an executive with 15+ years experience. It is your turn to present. GO.   I've been there. SO MANY TIMES!  Why do we not take the time to properly coach the youth on how to thrive mentally in these tough situations? Why do business not properly train and prep for these scenarios?  Here are my top tips for succeeding in meetings. 

 This week: Twitter ad revenue spikes, an AMP WordPress plugin now supports Stories, and wait until you hear how many people are using voice search these days. Here’s what happened this week in digital marketing. 

 Do not even think about underestimating the value of title tags in 2019. Title tags are so important for SEO. In this video, John Lincoln covers title tags for SEO in 2019. Watch this video to learn about title tags for search engine optimization. John gets very excited about the topic and you should be excited as well! By the end of this video, you will be an expert on titles, get better click through rates and perhaps improve your time on site.    

(Podcast) Want to know what is really working in 2019 for marketing? Jesse Ness, Director of Growth Marketing at Ecwid, walks us through some of the best practices that have allowed the Ecwid business to grow. Outside of this, Jesse also talks about Chatbots and why he is so excited about them right now. Jess is an industry veteran and this is one podcast you don't want to miss.

This week: Pinterest is on the rise, Snapchat is on the decline, and the Yoast plugin has a great new feature.

So you are ready for a new SEO strategy? Well, this is for you. This SEO strategy known as the keyword multiplier system was presented on at the Traffic and Conversion summit and has even been discussed by some heavy hitters in the industry. 

You want to have a successful event with raving fans? A great person to learn from is Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. In this podcast, John Lincoln interviews Mary about her career and what it takes to build a large event in a niche industry.  

John Lincoln solves the hardest problem in search engine optimization in 3 min and 15 seconds. This strategy works and will help you reach your SEO goals.  

This week: Google has a new toy, your pages blocked by robots.txt can still get indexed, and a new survey has lots of stats about online shoppers.

Franchise marketing has really changed in the new digital world. There are new ways to attract franchisees and build them marketing programs. In this video, John Lincoln from Ignite Visibility covers the basics of marketing for franchises.  

 This week: LinkedIn has a new targeting option, Google explains neural matching, and AMP for email has finally arrived. Here’s what happened this week in digital marketing. Don't miss the webinar!  

John Lincoln interviews Lori Taylor, Founder & CEO of The Produce Moms on the Ignite Visibility University Podcast. Learn how Lori has built a passion based business that helps people around the world through fresh produce.  

(BIG NEWS THIS WEEK) Google March 12 Core Algorithm Update Shakes Industry (New Data)

Big news in digital marketing this week. Facebook rolls out new ad metrics and Google is going to charge you more!

Getting started with search engine optimization can be very confusing. In this video podcast, John Lincoln breaks down search engine optimization into simple steps. By the end of this video, you will have a good understanding of how search engine optimization works in 2019.  

 Big news this week! Instagram has released local business pages and the social media ad networks make major updates!