Ignite Visibility University

What is Google Tag Manager? In this episode, SEO expert John Lincoln dives into a quick description of Google Tag Manager, illustrating the needs of customers.

This week: Google experienced a data center fire that broke lots of features, Meta wants a piece of LinkedIn’s action, and you might have to pay if you want to edit your tweet.   Here’s what happened this week in digital marketing.

What are Programmatic and DSP? In this episode, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy.  

This week: Pinterest isn’t growing anymore, Meta reported its first-ever decline in ad sales, and are we or are we not going to see more recommended content in Facebook and Instagram feeds?   Here’s what happened this week in digital marketing.

More marketing tools and tech means more opportunity for data breaches - and losing company revenue. Sign up for our free online webinar and find out how to protect your business against cybersecurity threats and plan for financial success.   Join John Lincoln, Ignite Visibility CEO, Ryan Saathoff, Managing Partner at RG Alliance Group, and Kevin Fronczek, Director of Engineering for The Computer Admin, as they discuss cybersecurity, financials and digital marketing.

Are you creating videos? If you are, you need to know the most important metrics for video marketing. In this episode, CEO John Lincoln reviews 5 of the most important metrics to track for successful video marketing campaigns.

YouTube or TikTok? Which is better for a marketing platform. In this episode, John Lincoln, Ignite Visibility CEO, will dive into the various differences between two top social media video platforms: TikTok vs YouTube.

To be successful in marketing, you need to target the right people. Learn how to segment your customers to help you target your audience. In this episode, John Lincoln, a digital marketing expert, will walk you through 7 different segmentation models for digital marketing.

This week: Instagram makes it easier for your customers to make a purchase, Twitter scores its first win against Elon Musk, and Amazon is taking more legal action against fake reviews. Here’s what happened this week in digital marketing.

Do you want to sell more products on your ecommerce site? In this episode, John Lincoln, Ignite Visibility CEO, will go over various strategies you can implement to boost sales.

When you're preparing your PR outreach campaign, there are two steps: finding the right prospects and properly vetting everyone on your list. If you want to learn more about finding the right prospects, listen to our previous PR episode. Otherwise, in this episode John Lincoln, Ignite Visibility CEO, will dive into step two: how to properly vet your PR outreach list.

This week: Elon Musk ends the deal to buy Twitter, Pinterest makes it even easier for ecommerce merchants to sell products on its platform, and YouTube TV reaches a new milestone. Here’s what happened this week in digital marketing.

PR outreach is critical for link building campaigns and promoting your content. However, before you get started with outreach, you need to build the best outreach list. In this episode, John Lincoln, Ignite Visibility CEO, will teach you two strategies to build the perfect PR outreach list to improve your link building and SEO.

This week: TikTok responds to U.S. FCC allegations, Instagram announces new grant opportunities, and YouTube fights creator impersonation. Listen in to find out what happened this week in digital marketing.

In this episode of the Ignite Visibility University Podcast John Lincoln is joined by Allison Siddons Walker, Vice President of Global Marketing and PR for Jazzercise. Learn all about Jazzercise, why it is so popular, and how the team uses social listening to build its current marketing strategy. Allison will also reveal how she manages her team of ten, what type of characteristics she looks for when hiring team members, and where Jazzercise is headed in the future.

This week: FCC asks for a TikTok ban, W3C announces structure change, SEMRush gets a new integration, YouTube releases a new report on the future of digital media and marketing trends, and more!

In this episode, John Lincoln, Ignite Visibility CEO will teach you how to create the perfect marketing budget.

So, you're ready to start sending promotional emails. In this episode, John Lincoln will take you through a four-step process to send the perfect promotional email.

This week: SMBs are giving the green light to marketing on TikTok, 1.5 billion people engage with YouTube Shorts every month, and wait until you hear how much money Postscript just raised. Here’s what happened this week in digital marketing.

Ready to learn about paid media? In this short masterclass, John Lincoln, Ignite Visibility CEO, will give you an intro to Paid Media with all the must-know paid media terminology for marketers and the various Paid Media networks to know to get started.