Ignite Visibility University

This week: TikTok increases video description lengths, YouTube Shorts adds a narration feature, and a couple of recent Google updates have completed rolling out. Here’s what happened this week in digital marketing.

One of the most important things in marketing is to create a powerful message that really resonates with your customer. In this video, John Lincoln, a digital marketing expert, will cover 19 strategies you can try to create the most powerful marketing message.

Have you accessed TikTok's Creative Center? In this episode, John Lincoln, CEO of Ignite Visibility, will take a look at TikTok's new tool, that will teach you about advertising insights within the platform on a regional level.

This week: Adobe acquires Figma, YouTube wants you to make money with Shorts, and Google has yet another update rolling out.  Here’s what happened this week in digital marketing...

Google has just released a new report. In this episode, John Lincoln, SEO expert, will discuss the new report that helps you determine whether or not your site is actually secure.  Have you heard of HTTPS? 

Google has announced it is officially expanding its eligibility for Enhanced Product Experience in Google Search through the use of Product Structured Data. Listen to this episode to learn more about product visibility. 

This week: Google completes rolling out its Helpful Content update, ecommerce brands ramp up ad spend on TikTok, and Microsoft rolls out multimedia ads for search. Here’s what happened this week in digital marketing.

Facebook is finally coming out with B2B targeting within its platform. In this episode, John Lincoln, a digital marketing expert, will overview the various targeting options available.

Everyone makes Facebook and Instagram videos. . .  but how do you make them stand out? In this episode, John Lincoln, a digital marketing expert, will share some tips straight from Meta, on creating the best video possible.

This week: just about 1 in 5 SEOs noticed a ranking change following the Helpful Content update, LinkedIn is working on a post scheduling option, and Google will discontinue ads with landing pages that don’t conform to Better Ads Standards.

Do you want your content to be more helpful? Well, Google does! In this episode, John Lincoln, an SEO expert, will give you an overview of Google's latest algorithm update and questions to ask yourself to gauge your progress.

Are you just getting started in digital marketing? Are you looking for a solid strategy? In this episode, John Lincoln, a digital marketing expert, will walk you through his strategy to set up a digital marketing program.

This week: Hurried viewers are consuming YouTube content at faster-than-normal speeds, Instagram Reels generate the most reach on the platform, and wait until you hear what Google has to say about soft 404s.

What is attribution? In this episode, John Lincoln, a digital marketing expert, will define what attribution is, give some background on the process, and finally explain what metrics you should focus on.

What is an ad network? In this introduction to digital marketing class, John Lincoln, a digital marketing expert, will teach you what an ad network is.  

This week: Google will release another black-hat busting algorithm, Search Console now includes more granular Core Web Vitals data, and Twitter offers a few ad tips. Here’s what happened this week in digital marketing.

Do you know what a channel is in digital marketing? In this episode, John Lincoln, a digital marketing expert, will explain what a channel is, why it's important, and a few of the most popular channels in digital marketing.

What is a CRM? In this episode, SEO expert John Lincoln will explain what a CRM is and all the ways you can use the tool to enhance your digital marketing strategy.

This week: TikTok might become a new search engine, U.S. teens like YouTube more than Facebook, and Instagram Reels has a few new features. Here’s what happened this week in digital marketing.

What is a data management platform? In this episode, John Lincoln, SEO and a digital marketing expert, will explain what a data management platform is, how to use it, and why you need it for your digital marketing strategy.