Ignite Visibility University

If you run an ecommerce site, Google has a new feature for you in Google Search Console.   This feature helps you reach consumers by getting your products inside their Google Shopping Feed quicker and without the need for a product feed. This Shopping Tab listing will help ensure all merchants can get their products in the feed.

Have you heard of a flywheel? In this episode, John Lincoln will teach you what a flywheel is and how you can use them to help your business flow.

This week: TikTok announces a tempting promotion for advertisers, Microsoft releases video ads, and wait until you hear how long you’ll have to wait for an Apple search engine.

Recently there have been so many algorithm updates and changes in the last month, and it's essential to figure out what Google is trying to tell us with these updates. All the updates communicate in a way to build website content for users. There's so much competition online, Google is much more selective, creating algorithms that rank content that is creating the best experience for searchers. It's no longer about specific tactics, it's about making the content package right.

In search of more YouTube engagement? In this episode, Ignite Visibility CEO John Lincoln will walk you through a handful of strategies you can try to post your engagement on YouTube.

With the move to first-party data, we are officially in the age of CRM marketing. In this episode, John Lincoln Ignite Visibility CEO will provide you with a month-by-month plan for your CRM marketing program.

This week: Instagram finally rolls out that long-awaited scheduling feature, YouTube Shorts are viewable on TV, and Twitter users are at an all-time high.  Here’s what happened this week in digital marketing.

For the first time ever, you can designate your site name on mobile search within Google.   Make sure you indicate your preferred site name using structured data.

This week: Elon Musk floats the possibility of $8/month Twitter verification for everybody, TikTok is out with a holiday marketing guide, and plenty of marketers say it’s harder to meet customer expectations now than it was a year ago.   Here’s what happened this week in digital marketing.

Do you need new ways to reach engaged audiences through YouTube ads? In this episode, John Lincoln Ignite Visibility CEO will share three new ad strategies you need to try to reach engaged audiences.

This week: Google will let you target your video ads to people based on their music tastes, a couple of big-tech companies reported earnings, and there’s a new study out about zero-click search results.  Here’s what happened this week in digital marketing:

To win with PPC, you need great data and great paid media tools to process your data. In this video, John Lincoln, a digital marketing expert, will share 3 paid media tools to help you process your data.

This week: Google makes it easier for you to reach people with audio ads, WordPress has some updates coming, and Martech spending seems to be dropping in the B2B space. Here’s what happened this week in digital marketing.

In this episode, John Lincoln, a digital marketing expert, will share two new aspects of online marketing to help improve your PPC strategy.

In today's modern world, everyone deals with project management systems. So, how do you make sure you're meeting your deadlines, staying clear on expectations, and staying organized?   In this episode, John Lincoln, CEO of Ignite Visibility, will share the 4 step system he implements at the company in order to keep project management smooth and meet all deadlines.

This week: YouTube joins the 21st century and supports @handles, TikTok rolls out photo mode, and wait until you hear about how many kids on social media lie about their ages.   Here’s what happened this week in digital marketing.

How do you structure the perfect internal marketing team? In this episode, Ignite Visibility CEO John Lincoln will discuss 4 key positions you need to cover for maximum returns.    If you use this system to set up your internal marketing team, you'll see high-performing and highly profitable teams.

Great content comes from compelling copywriting. In this episode, John Lincoln, CEO of Ignite Visibility, will share 4 of our favorite copywriting formulas.

This week: Elon Musk finally decides to go through with his offer to buy Twitter, Google says to disregard anything about “link juice,” and Instagram is selling more ad inventory.  Here’s what happened this week in digital marketing.

SMS marketing campaigns are highly profitable, but they come with a lot of red tape.  Unfortunately, violating SMS regulations can result in millions of dollars in fines. In this episode, John Lincoln will cover some of the common fines and discuss how to LEGALLY collect phone numbers and execute SMS marketing campaigns.