Wedding Video Boss

Watch the video here! https://youtu.be/Wa7jCVGmVzo Check them out here! https://socialpresencepr.com/ Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Video of the episode is here: https://youtu.be/uZjRcnrbgNg Gordon Firemark is a lawyer, educator and entrepreneur. For 27 years practicing entertainment and media business law, he has helped creative business owners develop, finance, produce and distribute their projects, negotiating deals, managing intellectual property, and more generally serving in the role of trusted advisor. Frequently referred to as “The Podcast Lawyer”, and is the author of The Podcast, Blog, & New Media Producers’ Legal Survival Guide, and is a podcaster himself, producing and hosting “Entertainment Law Update” (http://entertainmentlawupdate.com), now in it’s 11th year. He is the founder of The Digital Entrepreneur’s Business and Legal Toolkit, a course and template bundle for owners of online businesses, and The Personal Effectiveness Formula, an achievement training and group coaching program for creative professionals who want to get out of their own way and take their careers to higher levels. He is a family man, and li

Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Tauran is an international multi-award winning photographer based in Los Angeles, CA. After being bitten by a radioactive spider, Tauran went on to shoot several hundred weddings with minimal joint pain. Tauran regularly teaches and instructs professional photographers in workshops in Los Angeles, San Francisco, New York, Hawaii, China, Hong Kong, London, and the Bahamas. He has also taught for WPPI and the Art Institute of California, as well as private mentoring. Tauran Photography serves all of Southern California, as well as all of the continental US, Hawaii, Canada, Central and South America, Europe, and Asia. Tauran resides in Northridge, CA with his wife and two children where he spends most of his time as their personal Uber driver. WPPI Master Photographer WPPI Accolade of Photographic Excellence (APM) WPPI Accolade of Outstanding Photographic Achievement (AOPA) "Top 50 most influential wedding Professionals” by Cosmobride Magazine 2 FEARLESS Awards 2011-2018 WeddingWire Bride’s Choice Award Phot

Today's Masterclass is special because this is the main inspiration for this podcast! Wedding MBA has been a staple for years and it has really pushed me to make my own podcast about running a business in the creative field. I hope you learn a lot from this because it will definitely help you out! Questions: “Most people never ask and that’s what separates, sometimes, the people who do things from the people that just dream about it” Tell us something about yourself that other people might not know How did you start and what are you up to right now? What is Wedding MBA about? What advice can you give to someone who is dreaming of creating a conference like this? How important is networking? How important is education? What major changes have you been seeing within the wedding industry? Selling Customer service Style What sets wedding mba apart? Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossI

When Legally Blonde came out, the world was introduced to the fun side of law. Some say fun & law can’t coexist, but that means they haven’t met Annette Stepanian, a real lawyer who makes the law practical, approachable, and dare we say it – even a little fun. Not only can she lay down the law, but Annette equips other creative professionals and small business owners with the legal and business knowledge needed to confidently start and grow their businesses. Committed to making legal information accessible for small business owners and entrepreneurs, Annette founded Your Legal BFF, your go-to online legal bestie for easy to understand and industry specific contract templates and trainings. Why are contracts important? Kinds of contracts that business owners need who are starting out, hire contractors, do free shoots? What are the Common problems faced by wedding business owners and how to address them in your contracts? When it comes to hiring others, what do owners need to know before you hire hel

Welcome to the wedding video boss! If you'e thinking of getting into videography but don't want to dive in, or if you're tired of paying for a program that doesn't give you what you need, this may be the episode for you! Dan is talking about Da Vinci Resolve and he is not holding back! Daniel DeZago fell in to video production during his Freshman year of college back in 2001. After time at the New York Film Academy, armed with a degree in marketing he decided to take his love of video work and solving problems for clients full time in the fall of 2011. Since then, along with his wife Erin and their four boys, they have built a wedding production company that specializes in shooting photography and cinematography for clients that want their wedding deliverables to look cohesive and tell a unified story that will last for generations. In the wee hours of the morning, he can usually be found playing Destiny 2 or streaming from his PLEX server while enjoying a Mexican Coke or a glass of home made cold brew coff

Travis Terrell has been in all aspects of the recording and live music industry for 15 years. His resume highlights his experience as a live performer, studio musician, producer, film composer,tour bus driver and now Co-Founder & Co-CEO of Soundstripe. Having composed, produced and performed a number of TV jingles for well known international brands such as BMW to McDonald’s, Terrell has extensive knowledge of the art and marriage between music and film. Soundstripe is now one of the fastest growing music licensing companies in America and serves customers all over the world including Microsoft and Tesla. Travis also writes a blog about the music business and entrepreneurship on his website and Facebook page. Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions

Valerie is a recovering attorney, Yale grad, pug lover, Springsteen fanatic, and Florida native. Calm, cool, and collected is her mantra. She is a natural-born leader that takes pride in moving people, creating memorable milestones, and maintaining poise under pressure. As a thought leader and industry expert in the event space, she's grateful to share her knowledge on national platforms such as the Engage! Luxury Wedding Business Summit, Trouvaille Workshop, Cultivate Retreat, Munaluchi's Coterie Retreat, and honored to present as a keynote speaker at SEPA, ILEA, NACE, and and WIPA events across the country. She’s very proud of the success of her Sapphire Sessions speaking tour, a specialized program for wedding planners and event designers aimed at elevating event industry best practices for the benefit of the greater good. She likes getting lost in Anthropologie, spontaneous road trips, mixing metals and prints, kitchen dance parties with her daughters, and getting her hands dirty in a flower bucket or tw

Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com

Welcome to the Wedding Video Boss podcast where we talk about the business side of being a wedding creative and a peek into my world as a styled shoot model, just kidding, i model for any kind of shoot. I’m your host Paul Santiago your guide, your guru, your Yoda for anything and everything about wedding videos! In this episode, we’re going to talk about everyone’s FAVORITE app, INSTAGRAM! Anyone who has Internet access, has a smartphone, and has a social media page definitely uses Instagram. Since it launched in 2010, it’s become the top go-to app for sharing visual content. However, it isn’t just for sharing selfies, food, or pictures of your cat anymore. It’s now THE platform for selling your brand! Whether you have a business or not, whether you’re aware of it or not, YOU HAVE A PERSONAL BRAND. Anything you post on Insta tells a lot about yourself and you become known for it. Think about it! If you post a lot of travel pics, you become known as a travel junkie; if you post photos of yourself working out

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative and a sneak peek into my world as a wedding videographer. I can’t believe that I’m saying this right now but The instagram expert is here and we’re talking about her instagram strategy guide! I hope you’re ready for a dose of Sue B because i have a feeling that this interview is going to turn into a therapy session so wish me luck! Sue b is ready so let’s start the show! Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner. Sue B. is also one of the most popular CreativeLive Instructors and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” and The Top 50 Social Media Marketing Influencers by TopRank Marketing, and Top Female Business Influencers of 2019 by Fit Small Business. Whether she’s taking the sta

Welcome to the wedding video boss podcast where we talk about the business side of being a wedding creative and a sneak peek into my world as a very handsome videographer. Technical stuff is never my strong suit so i always ask people whenever i have questions about my equipment. Out of all the people that i’ve bothered, my next guest is the one that ive pestered the most. So to put an end to this, he obliged me and finally is a guest on my show! We’re going to put all my questions on the record so I don’t have to ask him anymore. I hope you’re ready for two things, number 1, to know all the technical stuff that you need to know about your camera and 2, to find out how clueless I am when it comes to this. Peter is already putting on lip balm which means he’s ready for this episode... Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffov

Welcome to the wedding video boss podcast where we talk about the business of being a wedding creative and a sneak peek into my world as a sexy wedding videographer. I’m your host Paul Santiago and today is a special episode because not only is this guest a famous wedding photographer/ videographer who is love and adored by many people and brands, he is also a close friend of mine. We’re talking about Mentorship, Building yourself to be a brand and of course, a little bit of gear talk! Ning is ready so hold on to your horses coz it’s gon be a crazy ride... Ning's diverse career path is what makes him so unique and versatile. Right after UCLA, he started out as an electrical engineer, became an IT Director, dove into sales and marketing, and finally ended up as a Microsoft technical trainer and corporate event planner. After leaving the corporate rat race to pursue his dream of photography, he started Ning Wong Studios, a Southern California based photography and cinematography studio. Weddings are his passio

Welcome to the Wedding Video Boss Podcast! I am your host, Paul Santiago. Today, we’re gonna tackle the practice of UPSELLING AND CROSS-SELLING VIDEOS! You see for us videographers, we need to be more proactive and creative when it comes to selling our services. Videographers aren’t like photographers. Photographers can upsell bigger albums or more pages, or they could upsell canvas prints on the wall. Anything that photographers can sell, WE CAN’T. A lot of people have different approaches to upselling and cross-selling and some who are just starting out almost have zero clue about how to do them. The bottom line is, WE ALL NEED TO MAKE MONEY. We put in our time, money, blood, sweat, and tears into this, so we gotta earn! With more vendors getting into the game, it’s important to stand out! Author Jill Konrath said that “What differentiates sellers today is their ability to bring fresh ideas." So before we get to the nitty-gritty let’s consider WHY YOU SHOULD UPSELL AND CROSS-SELL, in this episode th

*Disclaimer: Apologies in advance, some parts of this interview were a little choppy because of reception issues, I listened to it and the interview still made sense. I will be contacting Katherine to maybe redub the episode upon your request so feel free to send me a message of how it went! Thanks for your support! Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer! I am your host, Paul Santiago. Today we’re talking about CRM and how useful it is for our business, now I have more time to play videogames! Your instructor for today is Katherine Nowak and she’s here to talk about our one of the top CRM’s out there, Honeybook! I hope you’ve been wondering about this topic because it’s coming right at ya in full speed! Katherine Nowak is an organization and process driven advocate that loves helping creatives understand the importance of effective business management tools. She works in business devel

Welcome to the Wedding Video Boss! I am your host, Paul Santiago. In this episode we’re going to refresh your memory by going through some of the basic stuff you need to remember when you’re PREPPING FOR A SHOOT. Every wedding is unique: you meet couples with different styles and tastes, you shoot in different locations, it could be a small or a big wedding, there are a lot of details to shoot, and often some last-minute requests. It’s a lot! And there’s nothing more insanely stressful than forgetting to bring your gear or not planning well enough. It’s totally unprofessional and it’ll cost you your job and your credibility. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!” So to save yourselves from a life of doom, let’s go through the BEST PRACTICES FOR SHOOT PREP! Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagr

Welcome to the Wedding Video Boss Podcast! Where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer. I am your host, Paul Santiago and today is Monday which means it’s time for another Masterclass! Which means you need to bring out your notepad, pen, tablet, your quill or whatever you use to takes notes because you’re not going to want to miss this one. Your instructor for today is Heidi Thompson and she’s here to talk about how to squash overwhelm with a marketing plan Why you need a marketing plan and how it'll make your life easier. What your marketing plan should contain. How to use your marketing plan to avoid shiny object syndrome. How you can create your own effective marketing plan. I think she’s almost ready so let me give you a head start to grab that coffee or any warm alcoholic beverage and let’s start the class! Heidi Thompson is the best-selling author of Clone Your Best Clients and the founder of Evolve Your Wedding Business where

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer! I am your host, Paul Santiago. Today, we are talking to Scott Riley and he’s answering all our questions about the kinds of corporations, employment, payroll, insurance and everything that you would need to make your business legitimate. Stick around because he’s hooking us up with something awesome! He’s ready so let’s start the show! Scott Riley is a firm partner at A & A Employer Services. He has worked for the family business for over 15 years, where he started at file clerk and moved his way up to running the day to day operations a few years ago. Scott graduated from Whitter College in 2009 with a degree in Mathematics. From there he continued his education at Redlands University to complete his MBA in 2014. The value of the MBA has really helped the business grow in a few different ways. Adding value to his clients with learning from prof

Welcome to the Wedding Video Boss Podcast, where we talk about the business of being a wedding creative and also a peek into my world as a wedding videographer! I am your host, Paul Santiago. Today, we are going to focus on an industry practice which is POSTING PRICES ON YOUR WEBSITE. Some vendors do it and some don’t and they have their own reasons for doing so. Today, I am going to share with you WHY WE POSTED OUR PRICES, and WHY WE STOPPED DOING IT. All that, in this segment that I should’ve called, to post or not to post... Those are the three reasons why we used to post our prices. Again to FILTER OUT LOWBALLERS, TO ATTRACT POTENTIAL CLIENTS, and TO BE TRANSPARENT. We stopped posting our prices because of those three reasons: THEY AFFECTED OUR REPUTATION, WE SHIFTED TO CUSTOMIZED PRICING, and that OUR PRICES WERE CHANGING. Now, I’ve seen a lot of people do this, and most of them say this anyway: that YOU SHOULD POST YOUR STARTING PRICE. To be honest, I don’t want to do this. I don’t think it works.