Synopsis
Paul shares his experience as the owner of a wedding videography company in Southern California, he's also going to talk to industry pros and business gurus to share their expertise for your wedding business.Having a business in weddings is tough. It's seasonal, unpredictable and when you're in the bottom of the budget like wedding videography, it's challenging. We've been fortunate enough to have been in business for 8 years already and filmed about 500 weddings! That's why now it's time to share!I created this podcast because I want to share our experiences, our motivation and our methods! You'll get Monday Masterclass where I invite top people in the industry to talk about their expertise and Wednesday Wins with helpful tips for your wedding videography business! Isn't that amazing?! Don't forget to subscribe because I have a lot lined up and it's going to blow your business keister* up and split it into two! (*Keister - a suitcase, bag, or box for carrying possessions or merchandise.) What did you think it was?! You nasty!
Episodes
-
Wedding Cancellations & Force Majeure with Rob Schenk
23/03/2020 Duration: 50minYou can find more info on Rob Schenk here: http://weddingindustrylaw.com/ Credits: Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM. LIKE THE PAGE! https://www.facebook.com/weddingbossness JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingbossness BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com Special thanks to Chris Holt for the sexy headshot Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler,
-
Create a better website with Brenda Cadman
16/03/2020 Duration: 01h42minBrenda Cadman is a website educator and owns Bon Accord Creative, a website education and web development company based in Charlottetown, on beautiful Prince Edward Island in Atlantic Canada. After spending nearly 20 years supporting small businesses with their websites, she now has a keen interest and focus on empowering wedding industry and other creative professionals to build their website confidence and to learn how to better protect their websites. SM Links IG: Instagram.com/brendacadman FB: Facebook.com/bonaccordcreative Website: BonAccordCreative.com Links Mentioned: Free Website Planning Checklist: https://bonaccordcreative.com/free-website-guide/ Create a Better Website Podcast: https://bonaccordcreative.com/podcast/ Episode 3: How to Choose Your Website Platform: https://bonaccordcreative.com/podcast/episode-3/ VaultPress: https://vaultpress.com/ LastPass: https://lastpass.com/ Sucuri: https://sucuri.net/ iThemes Security Pro: https://sucuri.net/ Wordfence: https://www.wordfence.com/ Basecam
-
Google Analytics for Busy Business Owners with Christie Osborne
02/03/2020 Duration: 01h47minCredits: Try musicbed for free! - http://share.mscbd.fm/weddingvideoboss Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM. LIKE THE PAGE! https://www.facebook.com/weddingbossness JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingbossness BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com If you're lazy, go here: linktr.ee/howtopaul Special thanks to Chris Holt for the sexy headshot Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isa
-
How Vendors and Planners Can Work Together Better with Leah Weinberg
24/02/2020 Duration: 01h14minCredits: Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM. LIKE THE PAGE! https://www.facebook.com/weddingbossness JOIN THE GROUP! /www.facebook.com/groups/weddingbossness/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingbossness BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com Special thanks to Chris Holt for the sexy headshot Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.SoundStripe.com Seas
-
Instagram Marketing Secrets with Derek Videll
17/02/2020 Duration: 01h09minCredits: Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM. JOIN THE GROUP! /www.facebook.com/groups/weddingvideoboss/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Chris Holt for the sexy headshot Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.Sou
-
Avoiding Burnout and Taking Control of your Day with Michelle Loretta
10/02/2020 Duration: 01h14minCredits: Subscribe to Musicbed - http://share.mscbd.fm/weddingvideoboss Your subscription to Musicbed includes: - Unlimited music for all of your wedding films - Access to a curated roster with hundreds of artists and composers, including CHPTRS, Tim Halperin, The Light The Heat, Tony Anderson, Chad Lawson, and more. Also, browse dozens of curated playlists like Romantic, Uplifting Acoustic, Cinematic, and more. - Full clearance to upload to all social media and streaming platforms, including quick YouTube clearance with SyncIDTM. JOIN THE GROUP! /www.facebook.com/groups/weddingvideoboss/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Chris Holt for the sexy headshot Music credits: Season 1 : Isaac Joel - Azophi, Isaac Joel - Adler, Isaac Joel - Obliqua and Isaac Joel - Clavius from www.Sou
-
The Power of Language and How it Can Transform your Business with Renee Dalo
03/02/2020 Duration: 01h20minEpisode transcript: PAUL SANTIAGO: Thank you for being on the show. I really appreciate it, Renee. RENEE DALO: I'm so happy to be here. This is going to be great. PS: How long have we known each other? We've known each other-- RD: For so long. PS: Yeah, but it's just from a distance all the time. RD: We're at the same networking events all the time. PS: Yeah, we just never get to chat, so this perfect for me. RD: Yeah, we never have a sit-down. PS: I've always wanted to talk to you, because you're always the most colorful person in the room. RD: Oh, you're so sweet. PS: And always catches my attention. RD: I love that, thank you. PS: So yeah, of course. And thank you for being here, really appreciate it. Before we start, I would love it if you tell the listeners and the viewers something about yourself that they would probably be surprised to know. RD: So I have been to every state in the contiguous US at least once, if not twice. Because when I was younger, I was a musical theater actor, and
-
Why your business needs a podcast with Paul Santiago
22/08/2019 Duration: 13minMention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many. It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line. Podcasting is a powerful, inexpensive and easy new medium for sharing your message with a focused and passionate audience. As a podcaster you'll become a recognized expert in your area of interest or expertise. Transcription for the podcast: https://www.youtube.com/watch?v=Hr9WChi9pYE&t=139 Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss JOIN THE GROUP! /www.facebook.com/groups/weddingvideoboss/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For c
-
Understanding the buyer's journey with Sam Jacobson
12/08/2019 Duration: 01h43minWelcome to the wedding video boss podcast where we talk about the business of being a wedding creative! If it’s your first time here, this is a podcast for people like you. The people who want to figure out how to turn their passion into profit, their hobby into a business. Every week I invite over business gurus, wedding specialists and successful business owners to share their knowledge about particular keys to create and maintain a thriving wedding business. The best part is, you get a front row seat and it’s absolutely free! I’m your sexy host, Paul Santiago and I am so honored that you have joined me today! I love learning, especially about how to run my business. I feel like the key to us being in business for this long is because of the network we have created, our kick ass crew and the amount of knowledge I have gained from experts from different fields. There is always something to learn from someone and that’s the value I want to bring to you and your business. Today’s guest is Sam Jacobson and h
-
Be an asset, not an ass with Katie Easley
05/08/2019 Duration: 01h34minBe an Asset, Not an Ass: Creating a business that lasts Bio– Leading floral stylist and event designer Katie Easley of award-winning Kate Ryan Design set out with one goal: to create joy for her clients. And she did just that, establishingScottsdale-based Kate Ryan Design, combining her interior design background with her love of florals.An interior designer by trade, Kate first got her start working for multi-million-dollar corporation DuPont. It was there that she honed her branding and sales, while fully immersing herself in the method of selling the intangible. Thanks in part to her roots incorporate interior design, Katie quickly grew her small business to sales of over a quarter of a million dollars a year, catching attention of the Society of American Florists, who honored her as ‘Marketer of the Year’ in 2012.This accolade launched her consultancy and since then, Katie has worked with small businesses throughout North America on their sales prospecting, growth strategy and client experience. Ultimat
-
Biggest mistakes people make when using Facebook and Instagram ads with Valerie McCartney
29/07/2019 Duration: 01h36minHi everyone and welcome to the Wedding Video Boss Podcast. (Today's interview is sponsored by weddingadsthatwork.com. Helping Wedding Bosses with how to maximize the power facebook and instagram ads and other important facebook and instagram ads topics. Check out weddingadsthatwork.com for more.) The title of today's Interview is: "The biggest mistakes people make when using Facebook and Instagram Ads" My name is Paul Santiago and today I'm talking with The wizard of ads Valerie McCartney about the common myths and misconceptions about facebook and instagram ads that stop most Wedding Bosses dead in their tracks, before they ever even get started. Don’t go anywhere because the interview is coming up in 5, 4, 3, 2, 1, With a background in corporate marketing and franchise development, Valerie has held senior level positions at PepsiCo, Nestle, Tyson Foods, El Pollo Loco and Johnny Rockets. In 2010, along with her husband, she founded Enticing Tables, a specialty event decor business that designs, builds, r
-
Killing it, without killing each other with Meg & Kevin Le Vu
22/07/2019 Duration: 01h24minWelcome to the wedding video boss podcast! Today is extra special because my good friends, Meg & Kevin Le Vu are here and we’re talking about something that is surprisingly a rarity in the wedding vendor world, being a husband and wife team. We’re talking about: - How to network as a couple Selling Respecting each other as a creative Falling into role Finding out strengths and weaknesses Let’s do something fun! If you’re a husband and wife team, i’d love to see a photo of you! send me a tweet @thepaulsantiago or tag me on instagram @weddingvideoboss! I want to know how long you’ve been in business and what your secret is then we’ll post it on instagram! If you’re driving, send it to me later because I want you to get to where you’re going safely, let’s try not to turn your spouse into a widow or widower right now. If you’re doing the dishes, take a photo and send it to me! That’s the first secret to a successful married life! Okay these two are ready to rumble so don’t go away because we’ll be righ
-
Build an effective PR strategy with Meghan Ely
15/07/2019 Duration: 01h11minWelcome to Wedding Video Boss podcast where we talk about the business of being a wedding creative. In this episode, Meghan Ely and I discuss how pr can help build your brand. So if you want to build a bigger brand, learn to have a good pr strategy, and get your work featured so you can how to develop a good pr strategy to build a bigger brand, tune in now! In this episode, you'll discover: Episode Title: "PR Strategy With Meghan Ely" - - What should you know when crafting a PR strategy? - - How has the media landscape changed over recent years? - - What would a typical pitch look like (I.e. what should they be mindful of including)? - - How can a videographer best portray their expertise and industry knowledge without showing a video of their work? - - Let’s say you pitch some topics or expertise to a writer but they don’t respond. What does the follow up process look like? - - What does the process look like in terms of getting featured? What should you do once you’ve been published (internally
-
Motivation and mindset with Dee McMeeking
08/07/2019 Duration: 01h37minFrom Dee's website: Dee McMeeking is a solopreneur wedding stylist, planner, floral designer, tutor, coach and mentor and has been making up her own jobs since 2012 when she left her full time role as a teacher. 5 Random Questions For Dee WHAT COULD YOU NOT LIVE WITHOUT IN YOUR BUSINESS? Coloured pens and multiple notebooks. I'm a bit of a stationery junkie and I have to write things down in colour to map out my thinking and my ideas. And of course my iPhone. WHAT DO YOU HAVE TOO MANY OF? Shoes! I have too many of them, some I've never even worn but I do love them. WHO HAS INSPIRED YOU MOST TO DO WHAT YOU DO? My Mum and my Nanny have been amazing role models for me. They taught me to never give up and that anything is possible with hard work - and they've proven right! In the world of weddings I've been lucky enough to meet the three people who have totally shaped my vision - Preston Bailey, David Tutera & Kylie Carlson. IF YOU COULD CHANGE ONE THING IN THE WORLD WHAT WOULD IT BE? Teach children
-
Marketing with wedding videos with Rachel Silver
01/07/2019 Duration: 57minRachel Jo Silver is the founder of Love Stories TV, a modern media company building the first and largest library of real wedding videos to attract and inspire millennial women. With its massive collection of data-enriched wedding films, submitted by brides and filmmakers from all over the world, Love Stories TV is a hub for a fast-growing and deeply engaged community of brides-to-be and wedding film enthusiasts. Prior to founding Love Stories TV, Rachel spent four years at Birchbox where, as an early employee, she built the community—regarded as one of the most loyal and engaged in all of retail—and defined the first-in-class social strategy from the ground up. Rachel also acted as a face for the brand teaching beauty tips and tricks to it’s huge following on Facebook and YouTube. As Digiday put it, “It’s not often that a marketing employee feels like a celebrity. But most marketers aren’t Rachel Silver.” Rachel is a recognized expert on social and video strategy as well as a resource for the modern, socia
-
Network like a pro with Alistair Tober
24/06/2019 Duration: 01h31minIf you need to succeed with Networking, but you're struggling with the keys to becoming a networking pro, this interview with Networking expert, Alistair Tober will help you fix that AND show you how to become a networking pro. Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss Join the group! https://www.facebook.com/groups/weddingvideoboss/ The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com
-
Mastering reviews with Alan Katz
17/06/2019 Duration: 01h11minKNOT HALL OF FAME: 2009-2019 COUPLES CHOICE award from WEDDING WIRE 2010-2019 TRENDSETTER of the YEAR Award from the Association of Bridal Consultants (ABC). TRENDSETTER AWARD Best new Concept 2011 and 2017 from the Association of Bridal Consultants (ABC) Voted Best Officiant in Los Angeles by California Wedding Day Magazine Well-known in the Wedding Industry as the “Ceremony Expert” and referred to as the "Top Wedding Officiant" and the "King of Reviews" As a respected public speaker he travels across the country speaking on wedding industry topics. He is a member of and attend events for Wedding Industry Organizations including: ABC, WIPA, AFWPI, AAWO EPA, ISES, NACE, OCBRIDES and more. He also is one of a few special notaries that can issue marriage licenses Credits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.we
-
Keys to consistency with Bobby Burns
12/06/2019 Duration: 01h28minCredits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com
-
What it takes to be a responsible business owner with Nathan Nowack
11/06/2019 Duration: 01h07minNathan has loved photography since he took his first photo when he was 6. His mother was dedicated to creating detailed photo albums with memories from the first time he was carried off the plane and into her arms. Looking back at some of those photos still brings a smile to his face. This is why Nathan became a photographer. He loves how photos can be funny, emotional, beautiful, artistic, and all of those things at once. Photography is truly about capturing the moment and documenting true life. Memories are delicate and can fade away with time. But with photos, they can last a lifetime and enhance a memory so that it is always remembered. Nathan received a Business Administration degree from Colorado State University and always knew he would start his own business someday. You may ask about his last name and wonder where he got a German origin came from. If you're interested, there is an entire article about his Korean adoption online from when he was 5.5 months old and his time raised in Oklahoma wit
-
Filmmaking fundamentals with Sergio Colchado
05/06/2019 Duration: 01h11minCredits: Want more? Be a patron and get more stuff! https://www.patreon.com/weddingvideoboss The Wedding Video Boss Podcast hosted by Paul Santiago BossIG: www.instagram.com/weddingvideoboss BoffoIG: www.instagram.com/boffovideo Website: www.weddingvideoboss.com For comments & suggestions email me at: weddingvideoboss@gmail.com Special thanks to Ning Wong (@NingWongStudios) for the sexy headshot Music credit Isaac Joel - Azophi and Isaac Joel - Clavius from www.SoundStripe.com