Staunch Presesnts

STAUNCH DIGITAL presents: What is content marketing - Episode 2/7 - spam vs quality content For more episodes - http://bit.ly/2IRo7Py  Spamming is copy/paste content, where there's no value or good content in what you are doing.  Don't just copy/paste and try to trick Google, it won't work.  We're not tricking. What we're doing is providing answers at every step of the process by creating a lot of good quality content.  So when you're creating good content, you're providing answers for your customers, to provide an understanding of something important for them. This is smart marketing. So it might not necessarily be the answer that they're looking for, because they might not know what they are looking for.  But while they are looking and interested in buying something, you'll be able to get this one little video into a part of the buying cycle and provide answers. Join Paul Finn and Mark Schofield as they discuss content marketing. #seo #digitalmarketing #marketing #business #socialme

STAUNCH DIGITAL presents:  What is content marketing - Episode 1/7 - content marketing is human to human communication For more episodes - http://bit.ly/2IRo7Py  Content marketing at the end of the day comes back to the human being.  Content marketing is a conversation with a human being.  So the more that you focus on your relationship with someone, or how you communicate with someone, and you understand that, at the other side of your communication, there's a human being there.  It doesn't matter if it's Facebook, newspaper, radio, a flyer, a conversation, a telephone call, whatever, it doesn't matter.  The thing that matters in content marketing is that it's a human to human thing.  So whatever conduit you use to get there is irrelevant, although it plays a part in it as part of the strategy. But content marketing at its core is a human to human conversation. #seo #digitalmarketing #marketing #business #socialmedia #facebook #socialmediamarketing #technology #youtube #ent

HOW TO HIRE A VIRTUAL ASSISTANT: Episode 14/14 - Virtual Assistants are not super heros Virtual Assistants are people, they don’t have all the skills in the world to solve every problem your business has.   You can’t find a Virtual Assistant to do everything.   You've got a look at those specialised fields and then you will find specialise Virtual Assistants in that particular field and they do it really well. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #virtualassistantforhire #smallbiz #bu

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 13/14 - The Risks of hiring a Virtual Assistant If you need a high level of security from Go-VA, then the Virtual Assistant will enter into a PCI compliant office.  Which means that the Virtual Assistant will have to use biometrics to enter that space, the computer systems have no USB on them.  So no information can be taken off the computer by the Virtual Assistant, there's no mobile phones allowed, no pens or paper. All the data is saved on my their databases in the cloud and nothing is saved within our environment.  This protects the Virtual Assistant and the business as well. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualass

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 12/14 - A Virtual Assistant is a person not a robot The most important thing is to remember when hiring a Virtual Assistant, that you're hiring another person and it's not a robot.  The businesses that get the best results from their Virtual Assistants invest in coming to the Philippines and spending a week or two with their Virtual Assistant.  They do face to face training, having a meal and actually getting to know their Virtual Assistant personally. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #brandi

STAUNCH presents HOW TO HIRE A VIRTUAL ASSISTANT: Episode 11/14 - How to Fire a Virtual Assistant in the Philippines When it comes to firing a Virtual Assistant, Go-VA handle this process.  It comes down to communication.  If a Virtual Assistant is not a good fit for the job, Go-VA will find someone else to do the job.  No one enjoys this part of the process, but by having good communication between the Virtual Assistant and the Business, this process is easier. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businesso

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 10/14 - How to recruit a good Virtual Assistant in the Philippines Fiona Kesby explains to Paul Finn how she has come up with a really simple formula to recruit a good Virtual Assistant.   First, check the Virtual Assistant's resume and make sure they’re not a job hopper and good work ethics.  The second one is testing the Virtual Assistant's English comprehension.   And the third one is the Virtual Assistant's attention to detail. Test on attention to detail because that will improve everything long term. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #pro

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 9/14 - Go-VA is a Value driven Virtual Assistant company Go-VA provides all Virtual Assistants with private medical insurance and supply them with one dependent as well. So they could have their mother, their father, husband, wife, or child on that medical insurance. It's a really good attraction and retention strategy, as it gives Virtual Assistants more incentive to work long-term.   Virtual Assistants can access that medical help that they normally wouldn't be able to afford to access because it's in a private hospital and not relying on the the public system that is not at an international standard. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 8/14 - How to test a Virtual Assistant before you buy There is some risk involved in hiring a Virtual Assistant, but this is easy to overcome. If it's a really small task that can be done in an interview process, then that's just part of the recruitment process when hiring a Virtual Assistant.  If it is a task, it's going to take a couple of hours or half a day or a day, then spend the money to pay that Virtual Assistant for their time. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessma

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 7/14 - Are Virtual Assistants in the Philippines High Quality Virtual Assistants in the Philippines are very talented and dedicated to their job. The best test that you can give is a sample task of what they're going to be doing every day.  If you're paying a little bit more you can get more experienced Virtual Assistants.  It works the same way as it does in any country, in any industry. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #onlinebusinessmanager #goals #businessowner #letushandleit #v

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 6/14 - What skills do Virtual Assistants have in the Philippines It really is anything that can be done in front of a computer. You can hire Virtual Assistants with skills to cover web developers, IT support, electrical estimators, construction estimators, content writers, social media and marketing, legal assistance, outbound sales, appointment setters, bookkeepers, we can even find CPA qualified bookkeepers as well.  There's over 100 million people in the Philippines, it’s a really big talent pool. All Virtual Assistants in the Philippines are University Graduates, speak English fluently and passionate about their work. Hiring a Virtual Assistant might seem risky at first, but once you try you will see how successful this business model can be for your business. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 5/14 - How much does it cost to hire a Virtual Assistant in the Philippines In this episode, Fiona Kesby explains to Paul Finn that when hiring a Virtual Assistant in the Philippines you save between 50 to 70% of the cost of having a team member in Australia and that can also include your infrastructure costs such as computer, internet and electricity.  This is why hiring a Virtual Assistant makes so much sense, it's because it saves you so much money. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepreneur #webdesign #branding #on

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 4/14 - How to train your Virtual Assistant quickly Jump online with your Virtual Assistant using a platform like Zoom.  Share your screen with Virtual Assistant, get them to record the session and show them how though you want that task done.  Your Virtual Assistant will then keep that video which becomes the first training video of your suite of videos.   They you ask your Virtual Assistant to write the Standard Operating Procedure for you.  It does two things.  A it saves you some time and B it gives extra learning to your Virtual Assistant.  And then you know that they completely understand the steps that need to be taken. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialm

Facebook has just announced in the US that it is restricting the ability for companies in  housing, jobs and credit cards. It's restricting their ability to advertise based on gender, age and zip code.  This is a great warning for everyone that you need to diversify your marketing strategy, if you're relying on one platform you're actually very vulnerable.  So my question to you is, and everyone out there, whatever industry you're in, whatever country you're in, what's your diversification strategy?  How are you creating a lot of good, high-quality content and releasing that every day across multi platforms?  So if you want some advice about how to actually do that, how to produce high quality content quickly and how to distribute it efficiently, leave a comment below and let's start a conversation. For more information - http://bit.ly/2UNfPLI

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 3/14 - How to plan to scale your business with Virtual Assistants in Philippines When hiring a Virtual Assistant, the first thing is work out what is the business goal? What do you actually want to achieve in 12 months time? Then look at what are the three tasks if done consistently, every day, would help us reach that goal. And then that is what you get that first Virtual Assistant to do.  This makes everything better for your business, but also easier for your Virtual Assistant. For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #freelancer #digitalmarketing #outsource #socialmediamanagement #productivity #outsourcing #femaleentrepre

STAUNCH presents: HOW TO HIRE A VIRTUAL ASSISTANT: Episode 2/14 - The Advantage of Virtual Assistants in Philippines Join Paul Finn as he learns that there’s over 550,000 university graduates every year and all classes in primary school, secondary school and University are taught in English. This makes Virtual Assistants in the Philippines desirable for English Speaking countries such as Australia, United States, Canada and England. English was actually adopted by the government as the language to communicate and to educate as well. So that's why Virtual Assistants in the Philippines is so attractive, because of the English language skills.  For more episodes - http://bit.ly/2XZWn0k  For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtualassistants #

STAUNCH presents: How to Hire a Virtual Assistant: Episode 1 of 14 - Scale your business with a Virtual Assistant Join Paul Finn and Fiona Kesby as they discuss one of the major problems that a business has when they grow, this the cost of growing, it's very resource intensive. Hiring a Virtual Assistant is a way of addressing this problem. Fiona Kesby from Go-VA talks about what it takes to hire a Virtual Assistant and start addressing some of those issues of cost.  Best of all, hiring a Virtual Assistant is not about taking jobs away, it’s about growing your business to enable you to hire more people.  This is about growing a more sustainable business. For more episodes - http://bit.ly/2XZWn0k For more information about Fiona Kesby and Go-VA - https://www.go-va.com.au/  #virtualassistant #smallbusiness #entrepreneur #va #womeninbusiness #personalassistant #business #socialmediamarketing #workfromhome #socialmediamanager #socialmedia #virtualassistantservices #smallbusinessowner #virtual

STAUNCH presents: The way of the Rock Star - Episode 14/14 - WHY CALL IT THE WAY OF THE ROCK STAR? It's not a rock star in the conventional sense, it’s about being able to be great every day, for a long period of time.  Anyone can do anything when it's all going well, but it's when it all goes wrong, that’s when the true rock star appears. It’s about consistency, not excuses.  There are many people who want to be a rock star, but they won’t become one, simply because they’re not consistent.  At the end of the day, it’s all about consistency and that’s what makes a rock star. Join Mary Henderson and Paul Finn as they discuss why we are calling this The Way of the Rock Star.  Not to be cool, but because the philosophy nurtures success. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents: The way of the Rock Star - Episode 13/14 - HOW TO STABILISE YOUR VIDEOS With the rise of video content on Social Media and accessibility of video creation through smartphones, we are all being inundated by shaky videos. You can increase your success with video on Social Media by making it smooth.  To do this, simply use a stabilising gimbal for your phone. Join Mary Henderson and Paul Finn as they laugh about the struggles of video stablisation. For the full episode: http://bit.ly/TheWayOfTheRockStar  High-end smartphone stabiliser: https://amzn.to/2V3vmXk  Affordable smartphone stabiliser: https://amzn.to/2V1C9Rx  #entreprenuermindset #personalbranding #marketing #rockstar #attitude 

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 13 of 13 - How to work with Monte Huebsch from Content2convert There is nothing stopping you from producing bulk content and doing mass distribution.  But if you’d like help from someone who can handle the workload and strategy for you, speak to Monte Huebsch from www.content2convert.com.au  For more episodes: http://bit.ly/googlesgspot