Staunch Presesnts

STAUNCH presents: The way of the Rock Star - Episode 12/14 - MAKE IT A SERIES CAMPAIGN When posting on Social Media, instead of making one post, make it a series.  It’s powerful, it shows people that there is more to it, and if they like it, it encourages them to consume more of your content. Join Mary Henderson and Paul Finn as they discuss our favourite strategy for smashing Social Media. For the full episode and others: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 12 of 13 - The best videos are unscripted When the camera is put on someone, they often experience self-doubt.  But the best way to produce an awesome video is to just be yourself.  If you are an expert in your field, all you need to do is be yourself. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 11/14 - STUDY VS EXPERIENCE Reading to gain knowledge is one thing, but there is nothing like actually doing it.  There are experiences that you have that will never be captured in a book or explained by a mentor.  Some things can only be learned by experience and respectable knowledge is earned when you do it for 10 or 20 years. Join Mary Henderson and Paul Finn as they discuss the value of real world experience. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 11 of 13 - Content guidelines for Google You don’t need to produce the best video ever.  In fact, the best videos are unscripted and don’t look corporate.  This is why so many people have been successful at producing marketing campaigns with the camera on their phones.  Keep it simple, keep uploading. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 10/14 - HIT THEM IN THE HEART Don't educate people in the traditional sense, instead provide frameworks that lead to transformation. Lead through transformative content, which creates raving fans natural. Nurture emotional connection as this makes you more believable and trustable. These are the outcomes of an approach to coaching and consulting which offer clients the best possible experiences. Join Mary Henderson and Paul Finn as they discuss our approaches to helping people achieve their goals. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 10 of 13 - the rise of Googles Machine Learning Google’s AI is constantly learning.  While it doesn’t always get it right, at some point it will.  We are moving into very interesting times where humans and AI co-exist.  This episode discusses some of the pros and cons of AI. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 9/14 - HOW TO FLIP YOUR STRATEGY In the digital world, what you're buying his headspace. You're buying somebody to stop and listen, that's it, you're buying attention. That's what the digital game is, your business has to find a way to buy attention. So when you buy attention, it means that you have to give something that's going to be more than another lead magnet. You need to give something before you ask for anything, and if they see the value in it, they will take notice of you. Join Mary Henderson and Paul Finn as they explore ways to engage your listeners. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude  

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 9 of 13 - What on earth is a Google algorithm An algorithm is a fancy for formula.  It is Google’s AI, which it uses to determine which websites will make it to the top of the first page.  Google is constantly reviewing and adjusting this formula, but ultimately it comes back to their Expert, Authority and Trust framework. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 8/14  - BOTTOM-UP VS TOP-DOWN All those lead magnets, throw them in the bin.  Don’t waste your time, no one reads them.  A top-down strategy is when you focus only on getting the sale, it doesn’t build long-term relationships.  Bottom-up is a long-term strategy that focuses on reaching as many people as possible, and working with them as they rise to the top. Join Mary Henderson and Paul Finn as they discuss a strategy which is based on how most corporations work. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 8 of 13 - Google wants campaign series Instead of making one big, epic piece of content… break it into smaller, bite size pieces.  Then drip feed that out over a longer period of time.  Think of Game of Thrones which has seasons and episodes.  Don’t try to make a blockbuster video, try to make a series with many episodes. Google's Guidelines: https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf  For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 7/14 - GIVE 100% INSTEAD OF BUSINESS CARDS In terms of building strong relationships business card doesn't matter. Things like website and business cards are all really important parts, but the thing if you boil it down to your absolute key, it's your connection with someone. It's about the emotional value that you give someone and without establishing a strong connection with someone, your business card is useless. Join Mary Henderson and Paul Finn as they discuss why we don’t use business cards at networking events. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude 

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 7 of 13 - Does Google care if you release shit content Content should always be as good as you can make it.  But the strategy of being everywhere, as often as possible, is very strong.  The most successful marketing campaigns have always focused on distribution and this is where the game is won.   For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au 

STAUNCH presents: The way of the Rock Star - Episode 6/14 - HOW TO SMASH LINKEDIN Take everything that is working for you on LinkedIn and make it a bit more targeted. Be more direct and leverage the tools that LinkedIn provides. There are specific steps to take which can lead to massive success on LinkedIn. Join Mary Henderson and Paul Finn as they discuss different strategies for connecting with and influencing your potential clients, in a way they love. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 6 of 13 - Google loves Multiple Format Content When releasing content, it should be repurposed into multiple formats.  For example, a video should be turned into an image, a podcast and a blog, and then distributed to as many platforms as possible.  This is good for Google, but good for humans.  Different people consume information in different ways.  By providing video, image, audio and text, you are making it as accessible as possible. This means no one misses out. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 5/14 - THE ART OF INFLUENCE It’s about emotional engagement. It could be making people feel confident or making people feel better. It could be making someone feel special or laugh. Whatever the emotion is, doesn't really matter, as long as the person you are engaging feels better.  Join Mary Henderson and Paul Finn as they explore how to influence others by giving them a positive experience. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude 

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 5 of 13 - How to tickle the google G spot Google is listening for signals.  Some of those signals come from your website, this is called on-site SEO.  The rest of the signals come from everywhere else.  Google is listening to all of your social media channels.  The game of ranking on Google is won by releasing as much authoritative content as possible, across as many different platforms as possible, as often as possible.  The only catch is you have to keep doing it. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 4/14 - WHY DO PEOPLE LIKE PEOPLE? It starts with being clear about your values and your identity, and do not budge on that. It's okay to have people you aspire to, but don't try to be them. Understand your values and your identity and resonate from your heart. As soon as you say this is who I am, 100% me, you're in a really inspiring place. People are more likely to connect with you, for the right reasons. You provide them with greater emotional value, and genuinely make people feel better naturally. Without effort, you take people from one space to another and become a far more influential person. Join Mary Henderson and Paul Finn as they explore the real reasons why people want to connect with you, how to form stronger relationships and be a better version of yourself. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude 

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 4 of 13 - Google is moving to Voice search Voice search is particularly useful when driving, but also any other time you can’t type into your phone. You simply ask Google to retrieve the information for you.  Voice search is growing at a rapid rate and for most simple requests, Google will provide the answer.  But for more complicated answers, it will take you to a website of who can demonstrate Expert, Authority and Trust. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au

STAUNCH presents: The way of the Rock Star - Episode 3/14 - INVEST IN MENTORS Everyone needs a mentor, a coach and leadership. Someone to actually push you from the start line. People don’t realize that when you make an investment into a mentor, or coach, or consultant, you're investing in yourself. And when you invest in yourself, you can fast track your career by years. Join Mary Henderson and Paul Finn as they explore the power being mentored and mentoring others. For the full episode: http://bit.ly/TheWayOfTheRockStar  #entreprenuermindset #personalbranding #marketing #rockstar #attitude 

STAUNCH presents - Tickle Google's G Spot with Monte Huebsch - Episode 3 of 13 - Google is an answer engine Google is all about user experience.  This means it will provide the answer as fast as it can.  For many searches people don’t need to click anywhere, they will just give the answer.  But for more complicated answers, they want to send them to a trusted expert who can deliver more detailed explanations. For more episodes: http://bit.ly/googlesgspot  For more info about Monte - www.content2convert.com.au