Landscape Entrepreneur Podcast

How To Create A Marketing Message That ConvertsSubscribe to the podcast for daily business tips and interviews. https://mhudsonconsulting.com/podcast-subscribe/

The Secret To Leveraging Technology In Your Landscape BusinessSubscribe to the podcast for daily business tips and interviews. https://mhudsonconsulting.com/podcast-subscribe/

In this episode I had the pleasure of speaking with Stephan Barnard from Seas of Green. Stephan and his company provide exterior design and drafting services that allow their clients (I am one of them) to free up time and impress their clients. In this interview Stephan shares some very interesting details about his entrepreneurial journey and how he built his company with his partner. Stephan is a true testament of what belief in yourself and your vision is all about. He's living the entrepreneurial journey and I found his stories about his journey very inspiring. Contact Information: Seas of Green / Stephan Barnard954-837-6309SeasOfGreen.netStephan@seasofgreen.net

In this episode I had a wonderful and very insightful conversation with Clay Martin from Martin Recruiting & Consulting. Clay specializes in recruiting labor from Puerto Rico for landscape companies. He shared details of his entrepreneurial journey to build his very unique and rapidly growing business. He also talked about how to successfully hire and retain quality labor from Puerto Rico for your landscape business.  Clay has been through the trenches and has a very good understand of the process and how to be successful when hiring labor from Puerto Rico. 

In this episode I had the privilege to speak with Ron Edmonds from the Principium Group. Ron and I discussed the report his firm recently released titled: Private Equity Investment In The Landscape Industry. Ron did a wonderful job explaining recent private equity investment trends, typical targets, platform investing and we even discussed new investment in new technology. I learned a lot from this conversation and enjoyed talking with Ron.For more information on this podcast go to: https://mhudsonconsulting.com/podcast/e14-a-discussion-of-the-principium-groups-annual-report-private-equity-investment-in-the-landscape-industry/

One of the fastest ways to increase both sales and net profits is to offer additional products/services to your customers. In this episode my guest is Andy Johnston from Mosquito Magician / Sprinkler Magician and he shares with us the unique advantages their mosquito control system offers contractors and consumers. I was particularly impressed with how easy these systems are to install making them an easy product addition to any landscape or irrigation contractor. They tap into the existing irrigation system which means they do not require a lot of digging or man power for installation and offer a great profit potential. I hope you find this episode educational and possibly a new source of revenue for your business. If you have any questions about the Mosquito Magician you can contact :Andy directly at: Phone: 941-303-3606Email: ajohnston@mosquitomagician.comMosquito Magician / Sprinkler Magician Info: Phone: 888-829-0893 ext1Website: www.mosquitomagician.comGIE 2019 GiveawayOct 16-18 Turf's Up Radio Boo

In this episode we start by reviewing some very important concepts about marketing. Fundamental concepts about how to successfully market your landscape business. After setting the foundation we then review the three parts of The Ultimate Marketing Strategy For Landscape Entrepreneurs. 

In this episode you are going to learn how to attract the right customers for your business. You know the ones who pay on time, pay your price and appreciate your services. When you learn how to identify and attract the right customers for your business things get much easier. 

In this episode you will learn how to create the right marketing message for to attract and convert your target market. Knowing what to say and how to say it is critical when developing your marketing message. 

In this episode you will learn how to select the right media platform for your marketing campaigns. The media is the vehicle that will deliver your marketing message to your target market. Selecting the right media is critical to the success of your marketing campaigns. 

In this episode you will learn how to create successful marketing campaigns by implementing the Ultimate Marketing Strategy for Landscape Entrepreneurs. This is the fun part where you get to see the results from your hard work. 

When you learn to create and implement an annual strategic plan for your landscape business you will be in control of your business's success year after year. Your annual strategic plan will help you identify what you want to accomplish, the most pressing issues keeping you from reaching your goals and a plan to help you get there. In addition, your annual strategic plan will help to keep you focused and on track as you are navigating the many demands that come your way throughout the year. You strategic plan will be your guide to reaching your goals year after year. 

Systems will set you free. When your business runs on systems and the people run the systems you will have a business that is working for you even when you are on vacation. This podcast will show you how to have your business run on systems.

An important part of creating a business that works for you, is establishing a framework for how you view your business, for how your business is structured and how it operates. For the first decade of my career I thought my business only had two functions sales and production. Everything else was just stuff getting in my way. This uneducated mindset that I had held me back for a long time. Yes I was working really long hours and working really hard, but the truth was i was only working on part of my business and I wasn't working on my entire business. I was under the false belief that all I had to do was increase sales and my business would grow. Then one day I learned about The Three Departments of a business. I learned this from a business development expert by the name of Jay AbrahamThere are only three departments of any business in the world. All activities and responsibilities of any business in the world can be assigned to one of these three departments and you organize your business around

I believe that the number one skill that separates successful landscape entrepreneurs from those who struggle year to year is learning to see the business by the numbers. This is a skill that we all know we should invest time and energy becoming better at but for many it something that is easily put off until later. Especially when the economy is up and money is flowing we often times get blind by being busy.  But the problem is when the economy takes a dive the truth behind every business is revealed. For some running their business by the numbers is as automatic as making payroll. For others, its as enjoyable as getting a tooth pulled. I get it that many landscape entrepreneurs don't want to spend the time reviewing reports and spreadsheets but I must say without hesitation that knowing your numbers is 100% absolutely necessary if you ever want to have a business that works for you. In this episode we will discuss which numbers to learn to help create a business that works for you. 

Company culture will either be a competitive advantage or a heavy drag on your business. If the company culture is healthy and strong and the employees are unified, motivated and working towards a common goal that will be an enormous competitive advantage. The team members will work together, give extra effort, find creative solutions for problems, take accountability for their actions and demonstrate an interest and care for the business that cannot be bought or faked. Resulting in a business that can accomplish anything, consistently produce profits and attract and retain an industry leading workforce.On the other hand if the employees are not motivated and inspired to contribute to the success of the business the business will always be working uphill and be dealing with many of the same avoidable problems and frustrations season after season and year after year. These problems and frustrations will compound over time and be a continuous heavy drag on the company's moral, productivity and profitability.In

This episode outlines the five steps you can take to create a landscape business that works for you. A business that maximizes profits, runs on systems (so it can run without you), and provides you a rewarding and enjoyable lifestyle.