Small Business Lifestyle

Milton Collins a man of many talents. He’s the former CEO of Federation Square, where he spent his days running the Transport Hotel Group. He’s headed up an importing and distribution business, and even spent time as the owner of a horse and cattle stud. He’s renowned for his business nous and is a sought-after and award-winning business coach and CX expert. Most recently he’s turned his hand to writing – and his new book, Delight, Disrupt Deliver, is chock-full of great advice for small business owners looking to create a great customer experience to attract more sales. Episode notes In this episode, Milton unpacks: 1:08 – Why customer experience is so important to business success 3:00 – First steps to a great customer experience 6:15 – Important customer service tips for eCommerce businesses 9:45 – Training your staff to be great at customer service 12:45 – Milton’s extensive business experience – what he’s learned 15:20 – How to utilise chatbots for customer interactions 17:35 – How to personalise