Small Business Lifestyle

Today’s guest is Lauren Stokoe. Lauren is a Director at IP Australia. She’s an experienced product manager working across public and private sectors on digital transformations and the implementation of new products. She’s also the Venture Manager for Trade Mark ™ Checker. If you’ve ever considered trademarking your business IP, TM Checker is an AI-assisted tool created by IP Australia that makes it simple for small businesses to check trade mark availability and complete the application process in literally minutes. If you're curious about the ins and outs of Intellectual Property and trade marks and want to know more about how they can protect your business from competitors, then this episode is for you. Episode notes In this episode, Lauren unpacks: 1:10 – What is intellectual property and why it’s important to protect it 5:30 – Types of IP and trade mark protection for small businesses 6:55 – How to check a trade mark’s availability using IP Australia’s TM Checker 10:00 – How to apply for a trade mark