Social Capital

Meet KateWith over twenty years of experience in marketing, Kate is passionate about helping businesses cut through complexity and ‘busy work’ to create intentional growth strategies that actually make an impact on what matters most. In addition to running her agency, Kate also teaches students the fundamentals of marketing at Husson University and Eastern Maine Community College, is an avid adventurer, and occasionally dusts off her journalism skills as a business and travel freelance contributor.So what exactly is happening with Google Analytics, and what does that timeline look like?So if you own a business, or do marketing, you've probably heard about the transition from Universal Analytics to GA4. It's not anything new. Google actually released GA4 Back in 2020, they told us this was going to be happening last year, and they kind of started really poking and reminding us every time you logged in, it would say, Hey, we're transitioning to GA4. And now it is officially happening in July. So as of July