Social Capital

Meet Jordon MeyerJordon Meyer is a PPC expert practitioner and the Founder and CEO of Granular, a leading digital marketing agency based in Milwaukee, Wisconsin. Prior to starting Granular, Jordon spent the previous ten years in various leadership roles, serving as the "go-to" digital marketing expert responsible for driving measurable revenue growth for various companies in the Midwest.These include organizations like Best Buy, Globe University, Lightburn, and Zeon Solutions. He has personally managed over $40mm of digital marketing spend, worked on 100+ brands, and led 3 in-house marketing teams. Jordon lives in Milwaukee’s Bay View neighborhood with his wife Jaime and two mini dachshunds named Oscar Meyer and Bluth.Highlights00:00 Welcome to the Social Capital Podcast01:06 Introducing Today's Special Guest01:59 Reflecting on Social Media Changes04:23 The Evolution of LinkedIn06:40 Networking in a Post-Pandemic World09:34 Shifts in Business Focus and Passion13:19 Final Thoughts and FarewellConnect with Jord

Meet Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.Highlights00:00 Welcome to the Social Capital Podcast01:12 Introducing Today's Guest: Lorraine Ball02:11 Three Essential Marketing Questions04:00 Classifying Your Competitors07:19 Aligning Objectives with Marketing Tactics11:07 Advice to My 20-Year-Old Self12:32 Host Interview and Final Thoughts15:30 Closing Remarks and Contact InformationGiveawayRandom Strangers to Raving FansThis self-paced program explains how to step prospects through your sales funnel, converting random strange

Meet Melanie StuberMelanie is the founder and CEO of Cultivate and Thrive LLC. She partners with leaders to overcome obstacles and achieve their goals through business strategy and organizational culture guidance. She is a former executive with over 25 years of diverse business experience from three top-tier organizations, Northwestern Mutual, CNA Insurance Company, and Pricewaterhouse Coopers. Melanie understands the challenges of leading teams through complex environments. She delivers dynamic keynotes, interactive workshops, and customized consulting services designed to empower leaders and their teams. Her approach helps organizations gain clarity, boost efficiency, enhance experiences, and improve overall performance. Although her focus is on supporting women leaders, Melanie welcomes the opportunity to collaborate with all leaders.Melanie is serving her second term as the Diversity, Equity and Inclusion Board Director for Metro Milwaukee Society of Human Resource Management. She recently joined the Enga

Meet Remso MartinezRemso W. Martinez is the founder and CEO of Marketer on the Run LLC. Remso's career started in small-scale social media and blasted off in 2019 when he became the social media coordinator for the Washington Times. After a short time in the tech start-up space, Remso moved to Wisconsin in 2021 to relaunch the marketing efforts for a Milwaukee-based nonprofit on the verge of collapse, revitalizing their brand awareness, online efforts, and helping secure the necessary funding necessary to keep going. In 2022, Remso moved into the world of digital publications where he stayed until this year, when he launched Marketer on the Run LLC and made the move into full-time entrepreneurship.Highlights00:00 Introduction and Welcome01:20 Guest Introduction: Remso Martinez02:06 Remso's Career Journey07:29 Entrepreneurship Challenges and Insights14:19 The Fractional CMO Model Explained18:34 Lori's Reflections on Business Growth21:34 Final Thoughts and Contact InformationConnect with Remsomarketerontherun.c

Meet Heidi Solomon-OrlickHeidi is a proven veteran in Enterprise sales as well as a DEI and active aging advocate. With over 3 decades of global sales and executive leadership experience Heidi has generated over $1.5 Billion in revenue throughout her career in the BPO industry and has created thousands of jobs globally. She currently serves as Founder & CEO of GirlzWhoSell and CRO of The DORS Group Powered by Keller Williams. Founded in 2020, GirlzWhoSell is committed to democratizing professional sales and to building the largest pipeline of diverse, early-stage female sales talent. Heidi is a 2x author who, in 2022, released the highly acclaimed and award-winning book “Heels to Deals: How Women Are Dominating in Business-to-Business Sales.” Heidi is a 3x Stevie Award Winner for Women of the Year in Sales (Gold), Worldwide Sales Executive of the Year (Gold) and Women Helping Women (Bronze). She was listed in the Top 100 Women Magazine, was featured in Top Sales Magazine, was listed in the Top 100 Women i

Meet Brin'na Rollins-WilliamsBrin'na is an unshakable optimist who is an accomplished people leader with over 10 years' of Leadership experience at Target, Fortune 50 Company. From an Intern to District Senior Director overseeing multiple stores, thousands of team members and +$500 million in annual revenue.As a high performance coach, speaker, and culture consultant Brin'na has discovered remarkable patterns, tools and resources that some of greatest, leaders and organizations use to think, act, and communicate. She is fascinated by how people and organizations truly have the ability to unlock team synergy, elevate company culture to make a lasting impact on their employees and in the world. She has devoted her life to leadership, sharing her experience, thinking, and leading a movement to inspire people to do the things that inspire them to be successful both at work and in their life.Free PDF Resource: From Chaos to Clarity: A Simple Tool to Reclaim Your Time, and Recharge Your LifeHighlights00:00 Welcome

Meet Brent HalfwassenBrent Halfwassen is the founder of MKE’s Small Business Coach, a business coaching and consulting firm focused on small business owners and entrepreneurs from $5,000 to $5M in revenue, helping to turn their hard work into hard cash.Brent is a reality-focused small business coach empowering small business owners and entrepreneurs so they can stop spinning their wheels and instead take the next right actions to transform their hard work into hard cash. He has spent over 20 years building businesses and opportunities, coaching hundreds of entrepreneurs and small business owners around him and evolving his own entrepreneurial focus.Highlights00:00 Welcome to the Social Capital Podcast01:12 Introducing Today's Guest: Brent Halfwassen02:12 The Unique Approach of MKE Small Business Coach04:18 The Importance of Delegation for Entrepreneurs07:57 Building and Maintaining Business Relationships12:08 When to Hire a Business Coach15:08 Lori's Podcast Journey and Final Thoughts20:14 Closing Remarks and

Meet Michael CreedMichael Creed is the Branch Manager for Luminate Home Loans’ Brookfield and Waukesha, Wisconsin locations, but he does much more than just manage. In fact, Michael wears many hats at his job—from running his own personal production team to creating systems, policies, and procedures for branch processing, Michael does it all. In addition, he also coaches the loan officers and other team leads at his branch, working hard to ensure his team is set up for success.As a homeowner before he even graduated college, Michael is very familiar with the pain points that most homeowners and prospective homeowners face. He loves working with clients that are willing to trust his expertise to get mortgages closed quickly, while also improving their quality of life with a holistic financial plan.When at work, Michael is energized by all of his amazing clients and hardworking staff. Outside of work, you’ll usually find Michael rock climbing, alpine skiing, mountain biking, weightlifting, attending church, or

In this special 400th episode of Social Capital, host Lori Highby, CEO and Founder of Keystone Click, is interviewed by Abby Radewahn, Digital Content Manager at Keystone Click. They discuss Lori's background, her passion for sports, and her journey from working at a web development company to founding her own digital marketing agency. Lori shares valuable lessons she learned about networking, mentorship, and the importance of authentic relationships. The episode highlights essential networking tips and emphasizes the significance of strong personal and professional connections in achieving success.Highlights00:00 Introduction to Social Capital Podcast00:49 Lori Highby's Background and Early Life02:57 The Role of Sports in Lori's Life04:42 Early Career and Lessons Learned07:12 Founding Keystone Click10:02 Personal Growth and Decision Making18:06 Networking and Mentorship25:35 Final Words of WisdomConnect with Lori on LinkedIn.

Meet Louise McDonnellLouise McDonnell is a renowned expert in leveraging social media to enhance sales and lead generation for coaches, consultants, and online entrepreneurs. She offers a comprehensive suite of services, including a complete "done for you" package, group coaching, and online training, aimed at converting social media efforts into tangible business results.As the founder of SellOnSocial.Media, Louise leads an agency dedicated to developing and implementing custom digital strategies that drive real results. Her team excels in creating actionable plans that effectively integrate strategy with execution to boost sales and market presence.Louise also established the Academy, an online platform offering training in sales-driven digital strategies. It features group coaching and mastermind sessions to support collaborative learning and practical strategy development. This platform is designed for professionals eager to expand their digital marketing skills and achieve sales growth.In addition to her

Meet Erik OwenErik brings over 30 years of diverse business experience across manufacturing, distribution, services, and banking. He spent 20 years in corporate America, including roles at Fortune 500 companies, focusing on finance, operations, and executive management, with expertise in IT, strategic sourcing, logistics, and Lean/Six Sigma. In 2009, Erik founded Oak Hill Business Partners, a boutique consulting firm in Brookfield, Wis., dedicated to growing the intrinsic value of lower-middle market companies through excellence in finance, sales, marketing, and operations. Oak Hill has been recognized multiple times by the Milwaukee Business Journal and has successfully guided companies through growth, M&A transactions, and exit planning. Erik holds CPA and CEPA designations and is actively involved in the Exit Planning Institute and the University of Wisconsin-Milwaukee.Highlights00:00 Welcome to the Social Capital Podcast01:09 Introducing Today's Guest: Erik Owen01:41 Top Problems Businesses Face05:18

Meet Ken OliverA Milwaukee native. Born and Raised. Marine Corps veteran. Owner/Founder of GruntWorks Junk Removal and Demolition.As the Owner of GruntWorks, he oversees all aspects of the business, from operations and marketing to customer service and partnerships. He leverages his skills in team building, training, and recruiting to create a culture of excellence, integrity, and respect. He also works with local organizations, such as Habitat for Humanity and recyclers, to recover items that can serve another purpose, without going directly to landfills. He is proud to lead a company that is making a positive impact on the environment and society.Highlights00:00 Welcome to the Social Capital Podcast01:10 Introducing Today's Guest: Ken Oliver01:58 Lessons from the Marine Corps07:22 What Sets GruntWorks Apart10:36 Long-Term Goals for GruntWorks13:15 Advice to My 20-Year-Old Self14:56 Marketing Challenges and Strategies22:03 Final Words of Wisdom23:21 Closing Remarks and Contact InformationConnect with Kengrun

Meet Dave OatesDave holds 30 years of strategic crisis public relations experience dealing with a wide array of adverse public events. Starting as a U.S. Navy Public Affairs Officer and later as a Corporate Chief Marketing Officer and Non-Profit President, he excels in expertly addressing a myriad of crises that span sports/entertainment, non-profit, military, government, corporate, education, charity, and start-up environments. Dave is the author of several Amazon e-Books and co-produced four LinkedIn Learning courses. Dave is an accredited PR specialist (APR) who received his MBA from San Diego State University in 2004 and his bachelor’s degree from the University of Maryland in 1991.Highlights00:00 Welcome to Social Capital Podcast01:12 Introducing Dave Oates: Crisis PR Expert02:37 Understanding Crisis PR06:55 Must-Do's in Crisis PR13:41 Common Mistakes in Crisis PR14:41 Planning for Crisis Situations18:28 Personal Insights and Fun Questions21:58 Final Words and Contact InformationConnect with Davepublicre

Meet Stacey HallStacey Hall, Founder of Success with Stacey Hall, is best known for her ground-breaking social media marketing training program, Go for Yes, which has helped thousands of people attract more sales, customer and employee satisfaction, and success. Stacey is an acclaimed international speaker who gained recognition for her TEDx Talk. Her mission is to help entrepreneurs attract and connect with their ideal audience, solve their audience’s problems, and leave a legacy that lives on long after they are gone.She wrote her new book, Selling From Your Comfort Zone because so many sales people believe that they must push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey explains, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success.Shifting away from pushy sales tactics, she will show how you can bring meaning to how you serve others through your business. You will discover a simple formula for a personalized appr

Meet Chris DaigleChris Daigle is the CEO and Co-Founder of ChiefAIOfficer.com. In these dynamic times of AI enablement or extinction, Chris’s purpose is to ensure businesses thrive through AI strategy crafted by certified Chief AI Officers (CAIOs) or the use of their education and certification program on how to use AI in your business or your role.An early pioneer in SaaS, he launched my first software company in 2002 and since then has gone on to found several successful businesses where he was able to develop the entrepreneurial and leadership skills that have led his company to where they are now, the cutting-edge of AI empowerment for Small to Medium sized businesses.Highlights00:00 Introduction and Welcome01:01 Guest Introduction: Chris Daigle02:25 The Importance of AI in Business09:41 Getting Started with AI17:57 Fun Questions and Career Advice20:12 Final Thoughts and ClosingConnect with ChrisLinkedInChiefAIOfficer.comUsing AI at WorkTwitter/X

Meet Eleni KelakosEleni Kelakos, The Speaker Whisperer® , is a presence and presentation expert, and the President of the Eleni Group, established in 2003. She uses performance techniques learned over twenty years as a professional actress and award-winning, nationally touring, singer/songwriter to help speakers and business leaders across the globe present with more authenticity, confidence and impact.When she’s not coaching individuals or facilitating trainings at companies like General Motors, Allstate, Little Caesar’s Pizza, and Kubota Tractors, Eleni practices what she preaches, firing up hearts and minds with her signature keynote presentations at conferences nationwide.A double major in Theatre and Semiotics from Brown University, Eleni is a past president of the National Speakers Association of Michigan. She’s sung the national anthem at Shea Stadium for three (winning!) Mets games, and has produced four acclaimed CDs of her original songs. Eleni is the author of two books, “Touch the Sky: Find Your V

Meet Neha BucaroWith a remarkable professional journey spanning media, strategy creative and research, Neha is a true believer in the power of transformative thinking. Throughout her career, she has worn some big titles, led, and inspired brilliant teams, and collaborated with some of the biggest brands in the world. With an innate comfort with data and refined strategic and creative thinking skills she has honed an expertise in her craft that is both broad and deep. Neha has helped her clients navigate shifting market dynamics, competitive disruption, technology, and product evolution and changing consumer expectations with grace and success. Over the last 5 years, she has applied her skills to benefit non-profits, early and mid-stage startups and investor backed businesses. Every client, no matter their size or stage, benefits from her unique blend of creativity, strategic acumen, and business pragmatism.Highlights00:00 Welcome to the Social Capital Podcast01:25 Introducing Today's Guest: Neha Bucaro02:44 D

Meet Jim HeinignerJim Heininger is The Rebrand Man. He leads the efforts of The Rebranding Experts, which he founded in 2017, after 30 years of business and brand strategy experience for P&G, McDonald’s, Anheuser-Busch and others.Rebranding Experts was purposefully designed to be the only agency with the comprehensive services necessary to rebrand organizations. It starts from a fundamentally different viewpoint than traditional branding firms that see rebranding as a marketing strategy. His team believes rebranding should be a strategic growth accelerator, creating a forward-facing organization ready to grasp new opportunities. It’s a jetpack to your success.Jim has designed the methodology used by the firm and merged the many disciplines necessary for successful rebranding, including research, brand strategy and planning, creative naming, design/identity, corporate and leadership communications, changemanagement, employee engagement and internal marketing, customer experience design and marketing/public

Meet Bobbi BaehneBobbi Baehne is the founder and CEO of Think Big Go Local, a digital marketing agency that helps small businesses succeed in their local communities by leveraging the power of online marketing. With over 15 years of experience in entrepreneurship, marketing, and small business development, Bobbi has a passion for helping small businesses grow and thrive, and has worked with hundreds of clients to develop successful marketing strategies. In her current role, Bobbi leads a team of digital marketing experts who provide personalized support to small businesses. She has done a TedX talk, has been featured in Inc. Magazine, Huffington Post, and more, and is a regular speaker at conferences and events, sharing her expertise and insights with audiences around the country.What are the top three trends that small business owners should consider integrating into their marketing mix right now? So there are so many things and so many trends we could talk about, but there are a few that I think are to

Meet Eugene MarshallEugene Marshall is the Founder and CEO of Magnolia Tax Services. He is an Enrolled Agent (EA). Eugene is federally authorized to represent taxpayers before the IRS and, like CPAs and attorneys, has unlimited representation rights. He specializes in advanced tax strategies to reduce his client’s tax liability through effective tax planning. Eugene has several years of tax experience, including preparing taxes for individuals and small businesses.Eugene is also an avid real estate investor. He owns a real estate investing company that acquires multi-family properties within the inner city of Chicago and has recently expanded to the Milwaukee market. Eugene believes owning real estate and having a small business is the cornerstone of building wealth.What sets Magnolia Tax Services apart from other tax firms? Magnolia Tax Services is a tax advisory practice that ultimately specializes in tax planning, tax preparation, tax debt resolution for individuals or small businesses that need assis