Social Capital

Meet Lorraine BallAfter spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.She brings creative ideas, practical tips, and decades of real-world experience to every conversation.Highlights00:00 Welcome to the Social Capital Podcast01:12 Introducing Today's Guest: Lorraine Ball02:11 Three Essential Marketing Questions04:00 Classifying Your Competitors07:19 Aligning Objectives with Marketing Tactics11:07 Advice to My 20-Year-Old Self12:32 Host Interview and Final Thoughts15:30 Closing Remarks and Contact InformationGiveawayRandom Strangers to Raving FansThis self-paced program explains how to step prospects through your sales funnel, converting random strange