Small Business Lifestyle

On this episode of Flying Solo, we dive into the world of innovation and how it is crucial for businesses to embed innovation into their culture to succeed long term. Today's guest, Zoe Aitken, is an innovation and customer engagement expert with decades of experience. Zoe unpacks the importance of customer engagement, and prioritising customer needs as a platform for achieving business innovation. Join us as we explore the key habits, cultural aspects and processes involved in successful innovation and how you too can use an innovation mindset to see your business take flight. Episode notes:In this episode, Zoe explains: 01:27 - Why customer-centricity is the key to profitability and innovation 05:10 - How a curiosity mindset solves customer problems better 10:17 - The simple definition of innovation: Change that adds value 12:43 - Implementing everyday innovation in your business 15:23 - The power of quick customer feedback loops for building your business 17:37 - Why leadership alignment is crucial