Social Capital

Meet MartinMartin has had a unique career that has spanned both analyst and marketing practitioner roles focused on high technology and related industries. The unifying factor has always been a keen analysis of go-to-market trends while also having achieved success as a marketing leader. Schneider started his career as a journalist covering b2b technologies and quickly transitioned into leading analysts covering application software for the 451 group in New York City, where he specialized in CRM, marketing, automation, and business intelligence analytics technologies. After analyzing the go-to-market strategies of dozens of technology vendors, Schneider made the move to the vendor side, where he led successful go-to-market teams for several startups and established tech providers including Sugar CRM, Basho, technologies, Caspio, and support logic. Schneider brings a wealth of marketing and sales alignment content strategy and other go-to-market expertise to his role at Annuity this research is excited to be m