Small Business Lifestyle
Mastering the art of persuasion: unpacking human decision making
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:27:52
- More information
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Synopsis
Michael McQueen is a renowned expert in the field of human behaviour and change. His latest book, "Mindstuck," delves into the complexities of why individuals find themselves trapped in unproductive patterns of thinking and behaviour. McQueen explores the dichotomy between the two minds we possess and tackles the pressing question of why people struggle to change, despite their desires and knowledge of what is best for them. He sheds light on the nature of stubbornness and its detrimental impact on personal growth. And offers invaluable insights and strategies for understanding customer behaviour. Key topics The Nature of the Human Mind and Decision Making - Difference between an inquiring mind and an instinctive mind - The inquiry mind: methodical, rational, linear, used for 5-10% of decisions - The instinctive mind: associated with the limbic system, processes emotion, identifies patterns or threats, leads to stubbornness - Impact of fight, fright, and freeze response on decision making - Importance of re