Small Business Lifestyle

Tess McCabe is a graphic designer, author, marketing expert, and publisher. She has recently released a groundbreaking book titled Self Promotion Without Social Media. In this episode, Tess shares her insights and expertise on how to effectively promote your business without getting lost in the constant grind of content creation on social media. As a fellow solopreneur, Tess understands the struggles and challenges faced by small business owners when it comes to self-promotion. She provides valuable advice on connecting with customers, building relationships, and standing out in a crowded marketplace. We'll dive into topics such as personal branding, networking, website optimisation, reviews and testimonials, and the power of word-of-mouth. Join us as we explore alternative ways to promote your business and free yourself from the overwhelm of social media. Key Topics Self-Promotion Strategies - Understanding target clients and attracting them - Building personal relationships and showcasing expertise - Import