Social Capital

Meet Erik DeckersErik Deckers is a professional writer and humorist from Central Florida. He is the co-author of four books on social media marketing, and has been a newspaper humor columnist since 1994. He has owned his own content marketing agency for 14 years, and ghostwrites books for business owners who want to leave a legacy for their families. Erik is the president of the Jack Kerouac Project in Orlando and is the lead organizer of 1 Million Cups Orlando, a networking group for entrepreneurs.Where do you think most people should spend their time and energy? Analytics, creation of content?I actually think that people should spend more time talking about and focusing on creation. One of the nice things about analytics is that we can do this with marketing now, where 30, 40 years ago we could not.You didn't know how many people drove past your billboard or how many people actually saw your commercial on TV or actually heard it on the radio. And if somebody came into your business, which commercial brought