Small Business Lifestyle

In this episode we sit down with digital marketing expert Meg Coffey, founder of Coffey and Tea, to delve into the intricate world of social media content planning. Meg shares valuable insights on leveraging AI for idea generation, the importance of niche targeting in business, and the evolving trends in social media platforms. As the founder of State of Social, Australia’s digital marketing conference, Meg brings a wealth of experience and knowledge to the conversation. Key topics Social Media Content Planning and Strategy - Image and link sourcing, client approval, and scheduling - Integrating AI for content backfilling and idea generation - Measuring success and trends for 2024 Building Connections Through Authentic Engagement - Leveraging storytelling and user-generated content - Emphasizing social media etiquette and authenticity Adapting to Changes in Social Media Platforms - Understanding and adapting to platform changes - Focusing on niche markets for business success Importance o