Social Capital

Meet Lisa ApolinskiLisa Apolinski, CMC is the CEO of 3 Dog Write. She is a content coach, teaching business owners how to use their content to attract more right-fit clients so that they experience the positive ROI on marketing and business development investments.She has written several books, including Persuade With A Digital Content Story, named one of the top content marketing books in the world and most recently as a co-author on The Most Amazing Marketing Book Ever, an Amazon #1 new release.She has been featured in Forbes and The New York Times for her expertise on digital storytelling and has been dubbed “America’s Digital Content Futurist”.What do you think are the biggest mistakes you see businesses make with their content when they're trying to focus on that trust factor? I actually had a conversation with a client today about this some feedback she was getting from her mentor who is heavily into sales. And I'm not saying that sales is bad. They're simply different ways of being.He was pushing