8 Minute Millionaire: Learn The Secrets Of Millionaire Entrepreneurs

Getting Started with Social Media for Small Business with Peg Fitzpatrick In today's episode, Peg Fitzpatrick chats with Erik Fisher on the topic of social media for small business. Peg is the co-author along with Guy Kawasaki of the book The Art of Social Media: Power Tips for Power Users. In this conversation we're diving into social media for small businesses, tackling the common misconceptions and challenges business owners face when entering into the digital world. What we with discuss Peg Fitpatrick: + The significance of reaching the right people versus large follower counts + Tailoring content for specific audiences + Managing multiple roles and the necessity of delegating social media tasks + Training an internal team member, using resources like Meta's training for Instagram and Facebook + Creating brand guidelines and leveraging free educational resources + Allocating time for social media check-ins and engagement + Planning and scheduling content to ensure consistency + Using an editorial calendar