8 Minute Millionaire: Learn The Secrets Of Millionaire Entrepreneurs

Fostering Customer Loyalty through Community with Katie Fawkes from Ecamm In today's episode, we are joined again by Katie Fawkes from Ecamm. She and Erik Fisher discuss the importance and power of community around your business and discover how Katie and the Ecamm team fashioned the 'ECAMM fam' into a genuine cornerstone of their business model. What we discuss with Katie Fawkes: + Brief overview of Ecamm, a live streaming and video production software studio for Mac + The importance and role of building community in feedback for marketing and development decisions within Ecamm + Growth of Ecamm's community and the necessity for a dedicated team to manage it + Introduction of community moderators and their selection process + The active role of moderators in community improvement and rule enforcement + Importance of engaging with customers where they spend time and being accessible + Empowering customers to promote the brand through word-of-mouth + How community initiatives like Creator Camp benefit business