Small Business Lifestyle

Trevor Henselwood started his career in Canadian Broadcasting before making the move to Australia to explore the digital space. As the head of growth at WebSavvy, Trevor has played a vital role in helping numerous eCommerce brands thrive, including some of the most beloved businesses in the nation. In this podcast Trevor explores the complexities of awareness marketing, offering valuable insights and practical advice for business owners and marketers alike. Listen in as he unpacks the challenges of measuring the impact of awareness marketing, the importance of brand messaging, the seesaw effect of investment and ROI, and the need to diversify marketing channels. Key Topics The Importance of Brand Messaging and Awareness Marketing - Creating a clear introduction to the brand - Highlighting the benefits of the product or service - Aligning the website with the brand message - Allocating a specific portion of the marketing budget for awareness (10-20%) - Importance of understanding different audience types and