Small Business Lifestyle

In today's episode, we are joined by Mikhailla Fitzgerald, founder and CEO of 26Talent Agency, as we dive into the fascinating realm of influencer marketing. From identifying the right influencers for your brand to managing successful collaborations, we uncover the essential tips and red flags every business owner needs to know. Get ready to elevate your understanding of influencer marketing as we uncover the secrets of building sustainable, successful partnerships in the digital age. Key Topics Working with Influencers - Importance of researching and approaching talent professionally - Red flags to look out for when evaluating influencers - How to manage talent to prevent burnout and enhance creativity - Recommendations for small businesses considering working with influencers - Allocation of budget for influencer marketing and user-generated content (UGC) creators Transition from Influencer to Talent Management - Challenges faced when transitioning to talent management - Emphasizing the importance of engag