Small Business Lifestyle

Meg Coffey, a renowned social media expert and founder of State of Social, Australia's largest digital marketing conference. In this episode of Flying Solo, Meg dives deep into the world of social media marketing, particularly in the tourism and hospitality sectors, where she finds joy in engaging with happy customers and navigating fewer industry regulations. From the power of blogging for SEO to the effectiveness of highly segmented email campaigns, Meg shares invaluable insights into crafting authentic and engaging content, navigating social media platforms, and leveraging analytics to drive success. Join us as we explore the latest in social media marketing with Meg Coffey. Key Topics Effective Social Media Marketing in Tourism and Hospitality - Emphasising authenticity and storytelling - Tailoring content for different platforms and audience preferences - Importance of staying updated on trends for content and engagement strategies Email Marketing and Content Creation - Power of highly segmented and tar