Small Business Lifestyle

Matt Jones is the co-founder of the globally acclaimed award-winning Four Pillars Gin. In this episode of Flying Solo we sit down to get Matt's insights on building an iconic brand. Matt unpacks how a small distillery transformed into a world-recognised name, thanks to the power of storytelling, a blend of creative strategy, innovative product development, and a commitment to quality. Discover Matt's perspective on fostering a culture of creativity, leveraging social media for brand growth, and adapting to industry trends. Plus, hear about the unique journey behind Four Pillars' famed Bloody Shiraz Gin and the impacts of global challenges like the COVID pandemic on business strategy. Tune in for entrepreneurial insights and learn about Matt's new book, "Lessons from Gin, Business the Four Pillars Way," offering a deeper dive into his successful strategies. KEY TOPICS Matt Jones’ Perspective on Success and Storytelling: Emphasises planning around purpose, execution, and culture. Advocates storytelling