Small Business Lifestyle

In this episode of Flying Solo, we're joined by business coach and entrepreneur and author Jim Cocks, as he shares his journey from performer to the corporate world to coaching and entrepreneurship. With a focus on understanding the ideal client, the significance of self-care, and strategies for building authentic connections, Jim provides valuable advice for aspiring and established entrepreneurs alike. Join us as we delve into the importance of mindset, embracing failure, and the importance of trust in client relationships.  We also get a sneak peek into his new book Build, Excite, Ignite which reveals how to beat burnout and build a six figure business in 12 months. Key topics: Understanding the Ideal Client and Self-Care - Identifying an ideal client persona for marketing and content creation - Seeking direct feedback from ideal clients through market research - Importance of self-care and selectively choosing clients Pricing, Genuine Connections, and Business Purpose - Setting prices based on value off