Create Distinction!
Episode 05: The first “Destroyer of Differentiation” — Copycat Competition and Incremental Advanceme
- Author: Vários
- Narrator: Vários
- Publisher: Podcast
- Duration: 0:08:00
- More information
Informações:
Synopsis
If your competition gains an advantage, the first response is to imitate it. However, that dilutes any distinction you have in the marketplace — and fails to inspire customers or employees. Today, Scott McKain examines the first of the three “Destroyers of Differentiation."