Create Distinction!

Let's talk! Scott’s matchless experiences have continued throughout his life. They range from playing the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; from being the author of business books named among the “year’s ten best” to membership of multiple Boards of Directors. The tapestry of Scott McKain’s distinctive experiences have blended to create the inimitable content that makes him one of the world’s most in-demand business experts and speakers.

You cannot move from where you are now to where you want to be with only the information that you currently possess.  In today’s program, Scott McKain asks you three critical questions to help you consider the importance of enlightenment as a core value of distinction.

If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive.  In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.

“Motivational speakers” have said for years it takes 30 days to change a habit — however, research clearly demonstrates they are WRONG.  On this program, Scott McKain reveals the truth about changing habits — it’s a process, not an event.  And, we learn the five specific steps it takes to move to a more dynamic and distinctive life, both personally and professionally.

Our friend, Victoria Labalme (http://VictoriaLabalme.com) has a great phrase — she calls it, “Crazy, Busy, Nuts.”  Know the feeling? You can’t create distinction if you are always overwhelmed. Today, Scott McKain gives you two great exercises to help you start taming the “busy” from your life.

On a trip to Hawaii, Scott McKain was reading an article in USAToday about Ritz Carlton (in which he was extensively quoted), with a penguin sitting by him at the Hyatt. Today’s episode is a commentary on how important it is to have something unexpected to delight your customer…and the people to maintain it.

Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy.  Are you presenting identical information as your competition — or, are you standing out?

Often when we examine the “positive” attributes of leadership versus “negative” approaches of bad bosses, we fail to recognize that “fine line” that separates the qualities from one another. Today, Scott McKain talks about when good approaches turn bad for leaders and the companies they serve.

Probably at one time or another, we’ve all had to deal with a boss that was difficult and demanding.  But, what if that boss crosses the line and becomes disrespectful?  How do we deal with a bad boss?  In today’s episode of Project Distinct, Scott McKain will provide a few ideas on the steps we should take.

Whether he’s playing a meth dealer, former President, or goofball dad, actor Bryan Cranston’s career teaches two important lessons about distinction: 1) it can come at any time in life; and, 2) the first step to avoid being “pigeon-holed” as a professional is to not think that way about yourself!  Scott McKain has more in today’s “Project Distinct.”

From a waiter on Valentine’s Day to a cab driver, first impressions set the tone of the customer experience — and, whether you know it or not, critical clues about your ability to create distinction. That’s the topic from Scott McKain on today’s Project Distinct!

Your experience as a customer is deep (you have a lot of experience buying from certain vendors) AND wide (you’ve done business a lot of different places). Scott McKain focuses today on how you can leverage your experience as a customer to help create an Ultimate Customer Experience.

A recent Pew Research study revealed that only 15% of Americans have ever used Uber or Lyft. It also uncovers other startling information for those of us who actively engage online. This causes Scott McKain to question: are you assuming the way YOU do things is the way that the customer does, too?

In research in the field of financial services, Scott McKain learned the critical aspect of clarity — and why just having “great service” isn’t inspiring customers to move their business to you.  Today’s episode tells you why...

Today’s episode begins with Scott McKain discussing the four-step method of activity ranking — and concludes with how it will create a plan for personal and professional success!

In today’s episode, Scott explodes the myth of “time management”…and gives us some ideas on how to get the most from our day.

Today, Scott McKain provides insight on four critical things that companies, leaders, managers, and professionals do that mess up their ability to deliver a great customer experience.  How many of these are you inadvertently doing in your organization?

From an unlikely source, Scott found some terrific ideas on the steps you need to take to attract great people to work for you — and keep them working there, too!

According to Harvard professor Michael Porter, there are only three ways for you to compete against other businesses — and, if you want to differentiate, there are only three strategies you can employ.  Scott McKain discusses those three, and reveals the importance of each…and how they impact you on today’s PROJECT DISTINCT.

Rowland Hussey launched four businesses over a twelve year period -- and all of them failed.  He kept a diary of what he had learned from his failures, and tried yet again.  Scott McKain shares the story of what happened next...