Create Distinction!

Based upon a recent whitepaper by Cornerstone, "only 40% of your employees know your organization's strategy and priorities for success!"  Based on their research -- as well as Scott McKain's own work -- here is one important step to help you repair your engagement problems...NOW!

Whether it's designing a product, how you'll serve your customer, or even your website...you want it to be distinctive! Today, Scott McKain shows us the four critical elements required for distinctive design -- no matter what it is that you are creating!

There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result.  Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.

A recent study found that exercising intensely for a short period of time can produce the same results as working moderately for a much longer period.  In today's episode, Scott examines how that same principle might apply to our creativity, as well.

Which is most critical to your success in creating distinction? Ideas...or execution?  Scott McKain has a very precise viewpoint on one of the other -- and it's the subject of today's episode of Project Distinct!

Political pundits -- and many of we regular folks -- never imagined that the Trump presidential campaign would have such sustained success.  Whether you love him -- or not -- Trump's success again proves the power of a recognized brand.  What can YOUR business learn from this? That's Scott's subject on today's Project Distinct!

CareerBuilder.com surveyed leaders in financial services, retail, and technology companies to find out what they determined were the biggest challenges facing their organizations.  Surprisingly, they were very much alike — and will be revealed by Scott McKain on this episode, along with a simple strategy to begin to solve the problem.

What some airlines don’t understand is that some customers use more than just money to purchase a ticket.  And, whether the hotel is a Hampton Inn or a Four Seasons, customers always have a right to a great experience.  Scott McKain reveals what the second currency is…and how it might even be more important than cash.

When Scott McKain totaled his Hertz rental car in New York City traffic, it was the beginning of a remarkable experience that created a customer for life.  Learn how they did it — and how you can duplicate it, without the accident!

How do you move towards a distinctive presence for your organization — or for yourself? In today’s episode, Scott relates the story of his friendship with famed movie critic, Roger Ebert — and how the Pulitzer Prize winner inspired Scott to understand the importance of differentiation.

Introductory podcast for Project Distinct with Scott McKain. n this podcast, Scott McKain reveals the critical reason why creating distinction is the most important step you can take in your professional life. Today we begin the journey by hearing Scott McKain’s personal story of a life-changing tragedy, and how that inspired him to discover the formula for creating distinction.

One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior.  The tension between how you are now — and how distinctive you want to be in the future — can create significant challenges. Scott McKain beings our exploration into habits in today’s Project Distinct!

On today’s episode, Scott McKain informs us of something that NO customer in recorded history has EVER said…and why.  He also gives us a single, simple step to take to help us create distinction in a hyper-competitive marketplace.

On today’s episode, Scott discusses the pitfalls of retirement and the choice to be, or not to be distinctive.

The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain — and it’s vital to know why.  In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.

In today’s episode, Scott explores the writing of Harvard’s Elizabeth Ross Kanter’s HBR article, “Instant Success Takes Time” — and reveals what her research says about “winning streaks.”  If you want to win and be distinctive — it won’t happen overnight…but this information can help ensure that it does happen!

A sign announcing a meeting being held adjacent to the ballroom where Scott was recently addressing a group of highly successful insurance agents got his blood boiling!  Here’s why — and a message to set our thinking straight about “quick” and “easy” solutions to any problem.

From a one-person business to an organizational behemoth, every company has a “culture.”  A recent story about Amazon leads Scott McKain to provide his insights on how a distinctive culture internally creates distinctive experiences for customers externally.

Continuing our conversation with bestselling author and Hall of Fame speaker Joe Calloway, today we reveal two steps that any — and EVERY — professional and organization can take to create distinction in the marketplace.

Today, Scott relates a story on how being nice can really make you stand out — AND he starts a multi-part interview with bestselling author and Hall of Fame speaker (and Five Friends colleague) Joe Calloway that you can’t miss!