Create Distinction!

Today on Project Distinct, Scott reveals the third of the “Three Destroyers of Differentiation,” why an old cliche is no longer true, and why your relationships with customers (and family members) can deteriorate.

Fast food restaurants assembled by the exit on the new Interstate Highway System — and wreaked havoc on local diners.  Today, as Scott McKain relates, it’s the Internet that’s doing the same to your business! How do you survive and thrive given this new competition?

If your competition gains an advantage, the first response is to imitate it.  However, that dilutes any distinction you have in the marketplace — and fails to inspire customers or employees.  Today, Scott McKain examines the first of the three “Destroyers of Differentiation."

What holds us back from creating distinction?

More on how the Ebert Effect and how it can help you create distinction.

The move to distinction in my own business.

Introductory podcast for Project Distinct with Scott McKain.

Ever read or hear of the importance of creativity in growing your business and career — and think, “But, I’m not creative!“? Here’s a single idea that can make a difference — this short broadcast will reveal one approach that can make a major impact upon your level of creativity.   Despite the 200,000 books on the subject of creativity on Amazon…it’s just not THAT hard!  Find out what YOU can do to develop more innovative ideas by listening to this short on-demand radio blog from bestselling author and Hall of Fame speaker, Scott McKain!   AND, to sign up for our FREE webinar on Friday, November 1, go to: 

How do you create distinction in a crowded marketplace for your products, services, and YOURSELF? What's the difference between distinction and the old sales training tool of the "unique selling proposition"? Customers now assume how you SELL them is how you will SERVE them. It's a critical point for YOUR business!

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why a "commitment to awareness" is a primary step in creating the "Ultimate Customer Experience" so you can sell more uniquely and serve more compellingly. Create distinction -- and grow your business! http://ScottMcKain.com

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating the confusion that customers experience because we often offer them too many options can be a critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating the confusion customers experience because of disinformation delivered by your competition can be a critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com

In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why eliminating "unforced errors" can be a critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com

In this edition of "Create Distinction in Sales & Customer Service," bestselling author & Hall of Fame professional speaker Scott McKain reveals the 3 aspects of persuasive communication. To sell and serve your customers more profitably -- learn the 3 aspects to be more distinctively persuasive. Create distinction -- and grow your business!

Want to vaccinate your sales career against unforseen problems and challenges? Want to discover how to make customers stick with you, even when something goes wrong? In this edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker Scott McKain reveals why an "Ultimate Customer Experience ®" is THE critical element to ensuring continued sales success and lifelong loyalty. Create distinction -- and grow your business! http://ScottMcKain.com http://CreateDistinction.com

How do you stand out in order to sell more and serve effectively? What does it take to gain customer loyalty and lifelong referrals? In this next edition of "Create Distinction in Sales & Customer Service," bestselling author and Hall of Fame professional speaker, Scott McKain shares more strategies and action steps! Each of these programs is short -- about five minutes -- and provides you with a jumpstart to achieving higher sales and more productive experiences for your customers! Create distinction -- and grow your business!

Welcome to the first of our new series of short programs on how YOU can be more distinctive in selling and serving customers. Scott McKain, author of "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business," will be hosting an ongoing series with ideas on what YOU need to do in order to stand out and move up in a hyper-competitive marketplace. Why do some sales professionals achieve more recognition than others -- even though they are seling the same product? Why do some professionals develop lifelong customers -- and endless referrals -- while others merely process transactions? Learn how YOU can sell more -- and serve at a higher level -- by understanding how to create distinction!

What do you do when "great" isn't good enough to grow your career or your business? Maybe you're doing all the right things -- but, for some reason, you aren't getting noticed for your efforts on a personal or professional level. Perhaps your products and services are great...but, for some reason, customers just aren't responding in the manner they should. It's not that you aren't terrific...it's that you aren't distinctive! From his bestselling book -- named by thirty major newspapers as one of the "Ten Best Business Books" of the year -- author and Hall of Fame professional speaker Scott McKain will reveal how you can stand out and move up, regardless of where you start from today!

How is "distinction" different than "differentiation"?  What is a critical element to achieving marketplace distinction?Why is "market share" not what a distinctive business is aiming for in today's highly competitive world?What is the essence of attracting customers? ALL THIS AND MORE in just fifteen minutes from the leading expert on distinction -- and author of one of the "Top Ten Business Books" of the year (according to the Miami Herald and many other newspapers) -- SCOTT McKAIN! Listen in -- and learn!   http://ScottMcKain.com http://ProjectDistinct.com and http://McKainViewpoint.com (blogs)

Steve Jobs' resignation...Jeff Bridges' country music album fails to sell...it's all a reminder that "ALL Business is Show Business," as bestselling author and Hall of Fame speaker Scott McKain has long noted. This program will explain why "publicity" doesn't mean the same as "marketing" -- and why YOU need to understand the important concepts of creating the "Ultimate Customer Experience ®" for your organization.