Small Business Lifestyle

With a background rooted in a family skincare business, Olivia Jenkins brings over a decade of experience in navigating the ups and downs of the industry. From mastering the art of tenacity to juggling a career, pregnancy, and education, Olivia's journey is one of resilience and determination. She joins us on Flying Solo to share her top learnings from the world of e-commerce, brand strategy, and the power of platforms like TikTok to boost sales. Key topics: E-commerce Strategy and Marketing: - The significant growth of e-commerce during the pandemic. - Advice for small businesses to embrace e-commerce. - Importance of an online strategy for established businesses. Growth Activities and Brand Exposure: - The necessity for businesses to focus 80-90% of their time on growth activities. - Social media, email marketing, and collaborations for brand exposure. - Maximizing effort and exposure through brand partnerships. Audience Engagement and Promotion: - Crucial role of list building through email and SMS market