Built On Purpose

In this episode of Built on Purpose, Max Hansen sits down with Greg Glassman, the founder of CrossFit, to discuss his revolutionary impact on fitness, business, and beyond. Key Highlights: ✅ The Origins of CrossFit Glassman’s journey started as a young gymnast seeking functional strength and endurance beyond traditional training. His early work with police and firefighters exposed gaps in conventional fitness, leading him to develop CrossFit’s high-intensity, functional movement approach. CrossFit’s rapid expansion, from a small garage gym to a global fitness movement with thousands of affiliates. ✅ Community & Competition in CrossFit The unexpected yet powerful camaraderie in CrossFit gyms helped fuel its growth. The structured, competitive nature of workouts creates an environment of support and motivation. CrossFit became a unifying force across military, first responders, and elite athletes worldwide. ✅ Challenging Traditional Fitness & Medicine Glassman discusses the resistance he faced from