Small Business Lifestyle

In today's episode, we're joined by David Fastuca, co-author of the B2B Sales Playbook. David, who has successfully built a $150 million sales pipeline and scaled a SaaS business in a competitive market, shares his expertise on developing a simple, repeatable sales system that stands out from the pushy tactics many dread. We'll explore key aspects like the impact of AI on sales, the importance of having a structured sales operating system, and actionable insights for overcoming common sales challenges. Whether you're struggling to land deals or looking to refine your sales approach, this episode is a must-listen for actionable strategies and practical advice. Tune in and transform your sales game today! Key Topics David Fastuca's Sales Journey and B2B Sales Playbook: Transitioned from graphic design to sales out of necessity. Co-authored the B2B Sales Playbook with Luigi Preston. The book is designed to be highly actionable and helps founders and salespeople establish a structured sales process. Provides