Hustle & Flow With Heather Hubbard

If you’ve ever heard success stories (or nightmares) about running digital ads, you might have a strong desire to try them out or avoid them at all costs. Today, I’ve invited digital marketing guru Danielle Migliaccio-Morse of DM Squared Media to walk you through when and how to use digital ads to grow your business. Plus, we cover common mistakes, budgeting, and what to look out for when hiring someone to help.    Chapters 00:29 - Meet Danielle Migliaccio-Morse  01:38 - Digital marketing background 03:20 - The importance of data, proof of concept, and goals  06:13 - How to get started with ads  10:40 - What data and metrics to pay attention to  14:01 - The power of Google Analytics  17:15 - Which ad platforms will work best for you  21:45 - Hiring a neutral, objective expert to help 24:11 - Budgeting and making the most of your investment 29:22 - Free roadmap and checklist    Grab a free copy of Danielle’s “Roadmap to Ads Success - 6 Steps to Take BEFORE You Spend a Cent on Ads” at https://www.dmsquaredmedia