Small Business Lifestyle

In the episode, we're joined by the incredible Ingrid Maynard, a renowned sales performance expert and founder of The Sales Doctor. Ingrid is here to revolutionise the way you think about selling! We'lll dive into Ingrid's game-changing approach that turns your entire business into a sales engine without the usual pressure. Ingrid shares why simply being customer-centric isn't enough anymore and how you can build value at every touch point in your business. We'll hear about Ingrid's journey from a shy, introverted teenager at The Body Shop to becoming a national sales manager and author of "The Sales Revolution." Key Topics Sales Strategy and Methodology Introduction of "Culture of Customer" concept to frame sales differently. Components: Customer consciousness—treating everyone as a customer—and commercial competence. Focus on value delivery through financial, functional, and emotional benefits. Shifts from traditional selling to value-based conversations to enhance customer relationships. Overcoming S