The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Have you ever achieved a major milestone in your career, only to find yourself wondering, “What’s next?” It’s an odd feeling, isn’t it? That mix of pride, joy, and maybe a little fear about where to go from here. Today’s guest, Azie Jazestani, knows this feeling all too well. With nearly two decades in the events industry, Azie went from planning unforgettable celebrations to running her own venue, Maison Principale. She scaled and sold that business—a massive achievement that any entrepreneur would dream of. But what came next wasn’t just a victory lap. It was a brave step into reinvention. Now, Azie is the founder of The Sweet Table Shop, a beautifully curated product line for event professionals and party lovers. Her story is one of resilience, creativity, and constantly evolving to embrace new opportunities. But it’s also a story about the comeback after a win—the surprising challenges that arise after reaching a peak and the courage it takes to build again. In our conversation, we discuss how Azie nav