The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

I’ve got news for you: if you’re digging an ambitious goal of building a hugely successful business and brand, it won’t always be possible to achieve the perfect balance between work and life, hustle and rest. Most founders would agree that running a business is like a series of sprints and cool downs… you’re constantly exhausted, running at peak intensity, putting out fires… and then there are the rare quiet periods or ‘lulls’ where you can finally catch a breath.  In fact, some may even say that ‘balance’ can’t possibly exist during the first few years of entrepreneurship! Nicole Gibbons, the founder of next generation paint brand Clare, has experienced them all… from peak productivity to burnout; from constantly having to make difficult tradeoffs to leaning into what this season of life is bringing her.  In our conversation, Nicole is sharing her perspective on why she believes balance is a myth (and why that’s okay), plus her tactic of “rebalancing” on a regular basis in order to thrive during those inten