The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

697: The Business of Influence: Creating a Personal Brand That SELLS

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Synopsis

If you're an aspiring business owner or already making waves, you've got to pay attention to this game-changer to stand out among the rest: personal branding. Personal branding is not just about a logo or a snazzy tagline; it's the reputation you can turn into revenue by unleashing your authentic self and making those oh-so-important connections with customers, investors, and collaborators.  Think about it: underneath every thriving business lies a magnetic force—an incredible personal brand that speaks volumes about who you are and what you stand for. It's like the heart and soul of your business, shining a light on your values, expertise, and one-of-a-kind story. And the person to help us craft a killer personal brand to help set us apart? It’s my guest today, Rory Vaden. Rory is a New York Times bestselling author, a recognized expert in business strategy and leadership, a world-renowned speaker, and the Co-Founder of Brand Builders Group and the host of the Influential Personal Brand Podcast. I can’t thin