Built On Purpose

In this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers—former stand-up comic, direct response copywriting expert, and founder of CopyChief.com. Kevin reveals why most leaders unintentionally repel great talent because their messaging is overcomplicated and robotic. He breaks down his powerful W.R.I.T.E. N.O.W. Framework to help leaders write clearly, communicate with purpose, and attract the right people. You’ll also hear Kevin’s take on how AI can sharpen your message—but why human imperfection is what really connects.