Negotiate Anything: Negotiation | Persuasion | Influence | Sales | Leadership | Conflict Management

What does it really take to build a $745 million startup from the ground up? Hint: It’s messy, painful, and nothing like the glamorous success stories you’ve heard. In this raw, unfiltered conversation, Kwame Christian sits down with Cas and Mike Lazerow—the entrepreneurial power couple behind the massive success of Golf.com, which they sold to Time Warner for $745 million. But behind the impressive exit lies a story of relentless struggle, countless pivots, and emotional battles most founders never talk about. Cas and Mike pull back the curtain on entrepreneurship’s harshest realities, sharing: How embracing brutally tough conversations transformed their business (and marriage). The secret mindset shifts that separate those who rise from those who burn out. Why falling in love with the hardest parts of your journey can become your ultimate competitive edge. This isn’t just another success story. It’s an honest look at the intense emotional cost that comes with high-stakes entrepreneurs