Small Business Lifestyle

Melissa Laurie is the founder of Oysterly Media—a fast-growing social video agency that’s making big waves across Australia, Asia, and beyond. With over 1000s of followers on TikTok, YouTube, and LinkedIn, plus brand collaborations with giants like Hilton and Microsoft, Melissa is redefining how brands use short form video to connect with their audiences. Together, Cec and Melissa dive deep into the power of short form video, the rising impact of employee-generated content, and what it takes for small businesses to really stand out on social media. Melissa shares actionable tips, insights on emerging trends like social search and YouTube Shorts, and busts common myths about building an authentic brand presence online. If you’re a small business owner, marketer, or entrepreneur ready to take your social media game to the next level, this episode is packed with real-world advice you can start using today. Key topics 1. The Power of Short Form Video Rapid growth across platforms like TikTok, Instagra