Built On Purpose

In this episode, Max Hansen sits down with CJ Dubé—an internationally recognized EOS Implementer, serial entrepreneur, and culture strategist. With over 35 years of leadership and entrepreneurial experience, CJ has facilitated more than 1,800 EOS sessions, coached countless leadership teams, and co-authored a book on building intentional cultures. From navigating the toughest leadership challenges, to why “right people, right seats” is non-negotiable, to her belief that culture isn’t a happy accident but a strategic driver—CJ shares practical insights leaders can apply immediately. Her candid stories, frameworks, and no-nonsense style will inspire any entrepreneur or executive searching for freedom, clarity, and growth.   Takeaways: EOS helps leaders achieve clarity and alignment. The role of an implementer is to coach and facilitate. Hiring the right people is crucial for success. Culture is a strategic driver, not an afterthought. Vulnerability and authenticity are key in leadership. Data tells a story tha