Built On Purpose

AI isn’t a magic fix—it’s a magnifier. In this episode of Built On Purpose, Max Hansen sits down with Jeff MacPherson to explore why AI often exposes broken systems instead of solving them, and how leaders can prepare their companies to scale the right way. Jeff shares lessons from losing his first startup in a Facebook lawsuit, building three tech companies from scratch, and helping CEOs map customer journeys, rebuild processes, and train AI on their unique strengths instead of generic tools. If you’re wondering how to bring AI into your business without creating chaos, this conversation is your roadmap.